I have never considered the familiarity of others as a selling point, until ... My grandmother wanted a microwave, she layed in wait for me to visit and dragged me to give her my opinion. I looked at the available models and one had a turn dial instaed of a number pad. It was elegant and easy to learn and use - just a little annoying for large numbers. I suggested it and she bought it. Then as none of her neighbours or friends knew how to use it she decided she "didn't need" it. I have had no end of trouble trying to convince my sister and friends that a data partition is not dangerous and is supported by windows. It is actually safer and less hasles when you need to regularly re-install. Imagine trying to convince them to dual boot another OS. We can use the word "be" and "OS" until the cow's come home, they are common word/term and are not trademarkable. The problem is BeOS. "Be Operating System" may be as it is the expansion and is not independant of "BeOS". A phrase like "Be Open Operating Systems!" is an independant statement and can not be trademarked, but BOOS can be. It's also a pretty good pun IMOSOH. Food for thought: OEMs are under Microsoft's (very large) thumb, but if their OBOS operation is a "seperate" company Microsoft has no loegal power and there is no threat of bancrupting the whole company. http://www.sold.com.au - SOLD.com.au - Find yourself a bargain!