How will this effect sendero's product?
-----Original Message-----
From: gps-talkusers-bounce@xxxxxxxxxxxxx
[mailto:gps-talkusers-bounce@xxxxxxxxxxxxx] On Behalf Of Peter Bosher
Sent: Tuesday, February 19, 2008 8:45 AM
To: gps-talkusers@xxxxxxxxxxxxx
Subject: [gps-talkusers] News from Tele Atlas
>From pocketgpsworld.com
Tele Atlas announced this week that it will be demonstrating a new mapset at
Mobile World Congress (Barcelona, Spain 11 - 14th Feb). Based on its core
map data the new map will be aimed specifically at pedestrians and will
allow a user to navigate using pedestrian friendly routes.
With the advent of truly portable handheld location aware devices including
smartphones, PDA's and portable navigation devices this is a welcome
addition to the product portfolios and could prove a boon for tourists or
other users in unfamiliar cities. The only negative is of course the ever
present risk of crime which makes the overt use of such a device unwise in
many places.
The text of the full announcement is copied below:
Quote:
8 February 2008 - TELE ATLAS UNVEILS PEDESTRIAN MAPS
Tele Atlas pedestrian maps showcased in Barcelona, Spain at Mobile World
Congress (11-14 February 2008) at Tele Atlas stand (Hall 2, Booth
2B69)
Tele Atlas, a leading global provider of digital maps and dynamic content
for navigation and location-based solutions, is targeting the growing market
for pedestrian services with attributes designed to help mobile consumers
better navigate, route and explore the places they're visiting at home or
abroad. At Mobile World Congress (Barcelona - Spain, February 11-14, 2008),
Tele Atlas will debut its first demo of maps based on Tele Atlas data
designed for pedestrians, whether that is the busy executive seeking a more
efficient way to get from the parking lot to a meeting location or a holiday
traveller in a foreign city who needs to find the way back to the subway
station near the hotel.
"Maps help us find what we want and provide the input we need to make
informed choices. When the experience focuses on the pedestrian, the
heightened need for precision, the need for specific extra content and the
expectation of enhanced visual content must be met simultaneously," said
Alain De Taeye, Tele Atlas CEO and Co-Founder. "Incorporating
pedestrian-specific attributes into the Tele Atlas map database will help
our partners create solutions that achieve comfort and safety and also
feature enhancements that provide an enhanced experience of walking down the
street. Such products will help users better orient themselves in unfamiliar
surroundings, walk via pedestrian-friendly routes, select shortest routes,
or with some devices and solutions - even enable them to travel with full
door-to-door information for journeys that require both a vehicle and
walking."
Already, Tele Atlas maps featuring pedestrian-specific attributes are
available for 18 countries (Austria, Belgium, Czech Republic, Denmark,
Finland, France, Germany, Greece, Ireland, Italy, Luxembourg, Netherlands,
Norway, Portugal, Spain, Sweden, Switzerland and the United Kingdom). This
includes pedestrian attributes for 117 cities across Europe, with an average
of 80km of paths and roadways in each city centre to help pedestrians get to
their destination via the shortest accessible route possible. Additional
coverage, including cities in the Asia Pacific region are expected to be
added later in the year.
Expanded pedestrian attribution, currently scheduled to be available in the
October 2008 release of the Tele Atlas MultiNet database, is designed to
work with existing Tele Atlas map enhancement products, to further enable
mapping for the users of handheld devices and mobile phones. The attributes
will include a range of features, like the ability to pinpoint their
whereabouts, locate their friends or family, and plot the quickest and
safest route to their destination. Notably, according to Tele Atlas research
conducted in 2006 and 2007 in Europe and in the USA (in collaboration with
Synovate, an independent market research company), the majority of existing
navigation system users polled - 75 percent - indicated an interest in
utilizing pedestrian navigation features and content.
To further enhance the pedestrian experience, portable navigation and
handheld systems manufacturers and developers of local search applications
on mobile devices are provided with the flexibility offered by Tele Atlas'
range of enhancement products. Through the full offerings, developers can
create a range of pedestrian products and meet the market demand for product
differentiation.
_________________
Darren Griffin
Editor, PocketGPSWorld.com
Creators of the Safety Camera POI Database
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Peter Bosher,
Email: peter@xxxxxxxxxxxxxx
http://www.soundlinks.com/
Tel': (+44) (0) 1494 794 797
Fax: (+44) (0) 1494 583 146
snail://
SoundLinks Limited,
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England.
