[gps-talkusers] News from Tele Atlas
- From: Peter Bosher <peter@xxxxxxxxxxxxxx>
- To: gps-talkusers@xxxxxxxxxxxxx
- Date: Tue, 19 Feb 2008 13:45:13 +0000
>From pocketgpsworld.com
Tele Atlas announced this week that it will be demonstrating a new mapset at
Mobile World Congress (Barcelona, Spain 11 - 14th Feb). Based on its core
map data the new map will be aimed specifically at pedestrians and will
allow a user to navigate using pedestrian friendly routes.
With the advent of truly portable handheld location aware devices including
smartphones, PDA's and portable navigation devices this is a welcome
addition
to the product portfolios and could prove a boon for tourists or other users
in unfamiliar cities. The only negative is of course the ever present risk
of crime which makes the overt use of such a device unwise in many places.
The text of the full announcement is copied below:
Quote:
8 February 2008 - TELE ATLAS UNVEILS PEDESTRIAN MAPS
Tele Atlas pedestrian maps showcased in Barcelona, Spain at Mobile
World Congress (11-14 February 2008) at Tele Atlas stand (Hall 2, Booth
2B69)
Tele Atlas, a leading global provider of digital maps and dynamic content
for
navigation and location-based solutions, is targeting the growing market
for pedestrian services with attributes designed to help mobile
consumers better navigate, route and explore the places they're
visiting at home or abroad. At Mobile World Congress (Barcelona - Spain,
February 11-14, 2008), Tele Atlas will debut its first demo of maps
based on Tele Atlas data designed for pedestrians, whether that is the
busy executive seeking a more efficient way to get from the parking lot
to a meeting location or a holiday traveller in a foreign city who needs
to find the way back to the subway station near the hotel.
"Maps help us find what we want and provide the input we need to make
informed choices. When the experience focuses on the pedestrian, the
heightened need for precision, the need for specific extra content and
the expectation of enhanced visual content must be met
simultaneously," said Alain De Taeye, Tele Atlas CEO and
Co-Founder. "Incorporating pedestrian-specific attributes into the
Tele Atlas map database will help our partners create solutions that
achieve comfort and safety and also feature enhancements that provide an
enhanced experience of walking down the street. Such products will help
users better orient themselves in unfamiliar surroundings, walk via
pedestrian-friendly routes, select shortest routes, or with some devices
and solutions - even enable them to travel with full door-to-door
information for journeys that require both a vehicle and walking."
Already, Tele Atlas maps featuring pedestrian-specific attributes are
available for 18 countries (Austria, Belgium, Czech Republic, Denmark,
Finland, France, Germany, Greece, Ireland, Italy, Luxembourg,
Netherlands, Norway, Portugal, Spain, Sweden, Switzerland and the United
Kingdom). This includes pedestrian attributes for 117 cities across
Europe, with an average of 80km of paths and roadways in each city
centre to help pedestrians get to their destination via the shortest
accessible route possible. Additional coverage, including cities in the
Asia Pacific region are expected to be added later in the year.
Expanded pedestrian attribution, currently scheduled to be available in
the October 2008 release of the Tele Atlas MultiNet database, is
designed to work with existing Tele Atlas map enhancement products, to
further enable mapping for the users of handheld devices and mobile
phones. The attributes will include a range of features, like the
ability to pinpoint their whereabouts, locate their friends or family,
and plot the quickest and safest route to their destination. Notably,
according to Tele Atlas research conducted in 2006 and 2007 in Europe
and in the USA (in collaboration with Synovate, an independent market
research company), the majority of existing navigation system users
polled - 75 percent - indicated an interest in utilizing pedestrian
navigation features and content.
To further enhance the pedestrian experience, portable navigation and
handheld systems manufacturers and developers of local search
applications on mobile devices are provided with the flexibility offered
by Tele Atlas' range of enhancement products. Through the full
offerings, developers can create a range of pedestrian products and meet
the market demand for product differentiation.
_________________
Darren Griffin
Editor, PocketGPSWorld.com
Creators of the Safety Camera POI Database
--
*******
Peter Bosher,
Email: peter@xxxxxxxxxxxxxx
http://www.soundlinks.com/
Tel': (+44) (0) 1494 794 797
Fax: (+44) (0) 1494 583 146
snail://
SoundLinks Limited,
43 Broadlands Avenue,
Chesham,
Bucks.
HP5 1AL
England.
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