[GeoStL] Re: GPS The MOVIE

-
Mike, they might want to look into the screening it at
the cinema at the Mills. They do a lot of limited
release stuff (some just one night showings) that
might not hit the mainstream cineplexes. 

Max...

--- Mike Griffin <griff@xxxxxxxxxxxx> wrote:

> -
> Got this from Hallie, one of the actress and
> producers, today...
> We are planning to do a theatrical platform release
> of GPS this summer. Platform means that it will be
> released into a handful of theatres that will be
> very targeted, and increase the number of theatres
> as buzz builds (that's the idea). Definitely a
> couple theatres in WA state, likely an OR theatre, a
> CA theatre, and possibly some locations where we had
> a high concentration of GAME players. I'll
> definitely let you know as more details are figured
> out. We are laying the plan out now, and will
> probably focus the release in medium-sized cities
> where targeted promotion will be effective - small
> enough city size that there isn't a massive number
> of movies/media competing with us but big enough
> that there is enough audience members/population to
> sustain screening the movie for potentially several
> weeks, and then see if we want to expand the release
> or trickle down to the next outlets - ppv, cable,
> dvd, etc. 
> 
> So, actually a question for you...St. Charles, MO.
> That's where you are, right? How big is that city
> and do you know how many theatres there are roughly?
> Do you see a variety of movies being released in
> your city? I'll have to go back to stats, but I know
> we had ALOT of players in PA and I think MO was one
> of our other bigger states along with NJ and TX and
> a few others... Where we choose to release GPS
> theatrically will depend on a few factors - we need
> theatres that have the newer HD screening technology
> (which ALOT of theatres have acquired in last few
> years), as well as cities where we have already
> generated interest and can create a street team.
> Anyway, I'd be curious if you had any thoughts about
> your own area. Thanks in advance!
> 
> Mike
> 
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