Subject: PromotionalMerchandiseUSA.com October NewsAlert: Marketing
Trends
Turning Needs into Leads™
Wednesday, October 21st, 2009 Issue 19
Welcome to the October NewsAlert fromPromotional Merchandise USA:
19th Edition
Best Practice
Distributor Talk Forum
One of the most important parts of any promotional product order is
the artwork. Some resourceful distributors utilize free sites to
accomplish their decorating methods.
Learn More
Creative Case Studies
Beatlemania In Bermuda
By Denis Jensen
Putting innovation to the test recent attendees at this show had
the benefit of remembering their experience via a camcorder to
record their event. That's what Jeff Guberman, president of Fourth
Wall Events, an event design and management company, did for an IBM
incentive trip to Bermuda last summer. "We gave each attendee a
digital camcorder upon arrival and asked them to capture their trip
memories," he says.
Learn More
YouBar Gets A "Thumbs Up" - From "The New Pepsi Generation"
By Jean Erickson
"YouBar", a customized energy bar that lets you choose the
ingredients and also name the bar, is a small but rapidly growing
online, social media success story. How did this two person team
market themselves so effectively with a limited budget and grow?
Learn More
Industry Updates
ASI Study Gauges Usage and Potential of Social Networking
The Advertising Specialty Institute announced the results of an
exclusive social networking study gauging the impact, usage and
potential of social networking among ASI distributor, supplier and
decorator members.
Results show that about half of respondents expressing an opinion
(53% of distributors and 48% of suppliers) feel they will be
increasing the time they spend with social networking in the next
two years. Nearly 90% of respondents also feel social networking
already is or will become a good way to promote their business, but
there is no overall consensus about which site is most relevant today.
The full results of the ASI Social Networking Study are available
online by clicking here.
NYIGF Ranked Among Top-Tier US Tradeshows
The New York International Gift Fair® (NYIGF®) has been ranked
among the top tradeshows in the United States by Trade Show
Executive and Tradeshow Week, two exposition industry trade
publications.
Learn More
Trade Show Advice
Thinking Tradeshows? Think Video!
Video is an increasingly important way for businesses to promote
their products, services, and brand online. Tradeshow videos
combine the power of video with the energy and excitement of the
tradeshow environment to create high impact video that effectively
presents your marketing message after the show has ended. It can
help you reach those unable to attend or those who didn’t receive
your complete message...
Learn More
An Alternative to Trade Show Internet Fees
Interested in learning more and cutting costs?
Trade Show Internet provides its "internet-in-a-box" solution for
event planners, exhibitors, conferences, and other corporate events.
Learn More
Marketing
Capitalizing On The Power of Pop Culture
By Eric Murphy
Associating ourselves with the "hip" pop scene while attaching
company branding along the way is an effective marketing angle.
Large companies like Coca Cola and Nike have been practicing this
art form for years. Why does it work?
Learn More
How Brands Like Microsoft Use Parties to Build Sales
By Patricia Odell
Home parties are on the rise. The reason?
They are low cost and provide marketers with a far-reaching network
of qualified hosts who invite family, friends and neighbors to
experience brands in a personal setting. Microsoft is getting in
the game by spreading the word about Window's 7 during several
thousand parties hosted across the globe by employees and everyday
people in their own homes.
Learn More
The Five Hottest Marketing Trends
By Jen Zorger
A close and easy look at five top strategies you can put into
action right away
Social Media
Implementing Brand Ambassadors
Eco-Friendly and Socially Responsible Promotions
Mobile & Experiential Marketing
Causing Awareness
Learn More
Social Media
5 Steps for Successful Social Media Damage Control
By Sharlyn Lauby
What steps should be taken to minimize potential damage from
employees using social media sites? Creating a positive work
environment, training employees on the acceptable use of social
media tools and projecting a positive brand image are key issues to
ponder.
Learn More
LinkedIn Group for Tradeshow Giveaways via The Trade Show News
Network (TSNN)
Join TSNN's LinkedIn Group and help us grow to 3,000 while we
learn, network and gain important insight from each other.
Job Postings
Manager/Senior Manager, Integrated Promotional Planning
Senior Program Manager, Performance Solutions
Outreach and Promotional Manager
Sales Partner
Contact Us
Do you have a best practice, an opportunity or a real world success
story to share? Send your ideas, stories or press releases to
Arlene Shows, Marketing Manager or Dasha Bushmakin, Marketing
Specialist.
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