Marc Smith (msgraph): "Personalized Results: Exploring The Future Of Google" ------------------------------------------------------ (The following is an abstract of a recently published paper of some 10,000 words speculating in a highly educated manner on what may be forthcoming by way of new developments of the Google search engine. While fairly technical, it is highly recommended to all those of our readers involved in professional SEO work.) Abstract reprinted by permission. ------------------------------------------------------- ABSTRACT In the past year, Google has received wide press recognition and praise for the quality relevant results that they serve to web surfers. One of the major reasons for this success is due to their PageRank Technology < http://citeseer.nj.nec.com/brin98anatomy.html > developed by Sergey Brin and Lawrence Page. PageRank is a technology that scores web pages by how "important" they are in relation to other web pages. Another major reason is that Google does not over- populate, or flood, their search results pages with two or three third-party databases like various other popular search engines. With the exception of data collected from the Open Directory Project < http://www.dmoz.org/ >, Google can claim that their results, both advertised and crawled, are their own. Google is now in the position to take their search engine to another level that can make them soar even higher than their competitors. A lot of speculation has arisen in regards to what lies ahead in Google's future. A few of the speculations are how and when Google will display personalized results. The basis of this paper is to examine a few of the methods that Google might employ in their system of providing personalized results. The reason why these methods are examined in great detail is because last year Google acquired a company, Outride,Inc., who researched heavily into personalizing data. Throughout this paper, I will examine some of the research, people, and technology behind Outride's past projects and software systems. We shall never know how Google will implement it with their search system, but at least we can look into the various possible uses that this technology can offer. Make sure to read the full text here: < http://www.webmasterworld.com/forum34/289.htm > ~~~~~~~~~~~ Peter Free Domain To List Members: http://szaroconsulting.com/freedomain.htm ~~~~~~~~~~~~~~~~~~~~~~ List Info: //www.freelists.org/cgi-bin/webpage?webpage_id=websitecritique ~~~~~~~~~~~~~~~~~~~~~~