[roc-chat] Re: Why is HP Dying and What Can Be Done About It?
- From: Lee Scott <leescott91006@xxxxxxx>
- To: "roc-chat@xxxxxxxxxxxxx" <roc-chat@xxxxxxxxxxxxx>
- Date: Tue, 4 Feb 2014 15:43:27 -0800
Good topic, but I also want to know what is the definition of a "old guy"?
Lee Scott
Cell 626-434-5810
> On Feb 4, 2014, at 1:42 PM, "John Coker" <john@xxxxxxxx> wrote:
>
> As an experiment, I just posted an announcement of my latest how-to video on
> Facebook (which I basically never use). It'll be interesting to see if that
> is indeed a more productive channel for advertising.
>
> John
>
>
>> On Tue, Feb 4, 2014 at 11:53 AM, R Dierking <applerocketry@xxxxxxxxxxx>
>> wrote:
>> Yes, I kind of agree with you there; but it might also be the messages us
>> "old guys" are broadcasting, even unintentionally. Bryan tuned me up on
>> some of the ways I was unintentionally sending the wrong messages during
>> building sessions. Also, we can easily fall into the 'it's a guy thing'
>> mentality. I catch myself doing this all the time.
>>
>> Hum, take a look at the BALLS 2014 webpage and tell me what you see:
>> http://www.ahpra.org/b2k.html
>>
>> Just look at the reaction to posting important messages on Facebook and
>> other social media. Ian is a supporter of Facebook because he knows that's
>> one of the major ways younger people communicate.
>>
>> So, yes, the 'old guys' are going away, but the younger people are just as
>> capable and potentially interested as us. We will not do this by bringing
>> up the Apollo program every time we start a discussion with a younger
>> person. In my opinion, we need to start talking about the future and not
>> just the old glory days.
>>
>> So, what's the target audience? To start with, someone that likes to design
>> and build things and likes a challenge.
>> "I liked the challenge" came up consistently in a previous thread about what
>> attracted people to HP rocketry and obtaining higher certification levels.
>>
>> Richard
>>
>> Date: Tue, 4 Feb 2014 10:42:05 -0800
>> Subject: [roc-chat] Re: Why is HP Dying and What Can Be Done About It?
>> From: kurtgug@xxxxxxxxx
>> To: roc-chat@xxxxxxxxxxxxx
>>
>>
>> Richard,
>>
>> I see another thing I see that has lead to the slow death of HP is the fact
>> that it has been a generational thing. Us old timers grew up during the
>> early space age and, I for one, lived and breathed rockets as a kid. That
>> was rekindled as an adult when I discovered there were motors and rockets
>> bigger than Estes stuff. Unfortunately, the old guard is dying off or
>> getting out of it, and the new guard is just not there like we were back
>> then. Too many new distractions keep them from focusing like we did.
>> Finding a way to over come that will be difficult.
>>
>> Kurt
>>
>>
>> On Tue, Feb 4, 2014 at 10:24 AM, R Dierking <applerocketry@xxxxxxxxxxx>
>> wrote:
>> It's got to be obvious that there are significant problems that are
>> occurring in our hobby. For years, the major problem was legal challenges.
>> Now, it seems a poor economy has taken it's toll. However, I believe all
>> the decreases we have seen in HP rocketry are not because of money. Here
>> are some suggestions to help turn this around:
>>
>> As a club, we need to start nurturing HP rocketry. The club has done a
>> great job encouraging low-power, but maybe it's time to focus on HP. In my
>> opinion, we have been encouraging LP at the expense of HP. In the past,
>> brochures were created that encouraged youth groups to participate in ROC
>> launches. How about doing this for HP? How about a HP crusade?
>>
>> As a group of clubs in our region, we need to work to coordinate and come
>> together. For example, Tripoli San Diego is now looking for a new launch
>> site. Perhaps when they find one, their launches could be scheduled for the
>> same weekend as ROC monthly launches and they could hold them on Sunday.
>> Vendors could go to both launches on the same weekend. How about a
>> cooperative advertising program or coordinating a large launch to promote HP
>> rocketry?
>>
>> Speaking to TRA now, because NAR is more of a LP fostering organization;
>> please start to provide the advertising materials and incentives to promote
>> HP rocketry. For example, the LDRS programs ended up making us look like a
>> bunch of rejects from Duck Dynasty. We have characters, and yes, odd
>> rockets can be fun, but really we're a lot more than that! Also, yes,
>> rocketry should be for everyone, but there's nothing wrong with developing a
>> target audience and advertising to this group. I'm suggesting support and
>> marketing on a national level. And, rather than just waiting for some TV
>> producer coming to you with a stupid idea, develop the idea yourself that
>> promotes what you have in mind. I looked at the criteria Discovery and
>> Science channel listed for a 'good' program, and a cool rocketry show could
>> be developed that would meet the target audience and all points listed.
>>
>> TRA should outreach to every college in the U.S. with information about HP
>> rocketry.
>>
>> ROC should advertise locally about HP rocketry. California has about 1/10th
>> the population of the U.S., and you just have to outreach to your target
>> audience. There are many people out there that just need to find out what
>> HP rocketry is really about.
>>
>> Richard Dierking
>
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