[real-eyes] Re: ATT and Verizon fighting over Wireless Claims
- From: "jose" <crunch1@xxxxxxxxx>
- To: <real-eyes@xxxxxxxxxxxxx>
- Date: Fri, 31 Jul 2009 12:40:33 -0500
ah yah it is kind of funny to see them having a pissing contest.
----- Original Message -----
From: "Reginald George" <sgeorge@xxxxxxxxx>
To: <real-eyes@xxxxxxxxxxxxx>
Sent: Friday, July 31, 2009 10:36 AM
Subject: [real-eyes] ATT and Verizon fighting over Wireless Claims
> Thought this was funny.
>
> Verizon seeking judgment on 'Most Reliable' ad claims
> By pgoldstein
> Created Jul 28 2009 - 9:49am
> Verizon Wireless filed a lawsuit against chief rival AT&T Mobility, asking
> a
> U.S. judge to determine whether its "America's Most Reliable 3G Network"
> ads
> are truthful, a claim AT&T has said is misleading.
>
> [1]Verizon filed its lawsuit in the U.S. District Court in Manhattan in
> response to AT&T's claims that Verizon's advertising was false could not
> be
> supported. On July 1, according to the claim, AT&T filed a challenge with
> the National Advertising Division of the Council for Better Business
> Bureaus, and sought to have Verizon's advertising declared false. However,
> Verizon countered that its claims of having "America's Most Reliable 3G
> Network," "America's Best 3G Network" and "America's Most Reliable
> Wireless
> Network" are "truthful, accurate and substantiated," and are not in
> violation of the trademark law known as the Lanham Act.
>
> Verizon said that AT&T's claims were based on a false premise that speed
> is
> an essential element in measuring network reliability.
> "AT&T's claim that speed is an essential component of 3G network
> reliability
> and that its formula is the proper standard for measuring 3G network
> reliability is without any support whatsoever," Verizon said in its
> filing.
> "Neither the normal and customary usage of the term 'reliable,' nor any
> established industry standard, requires that speed be included in
> measuring
> the reliability of a 3G network."
> AT&T offered a rebuttal, naturally.
> "Verizon's claim that speed is not a relevant factor to a reliable 3G
> network is preposterous," AT&T spokesman Mark Siegel said in a statement,
> according to Reuters. "Data network speed is an essential factor to
> consumers when it comes to data transmission on their wireless devices.
> The
> 3G reliability claims made in ads by Verizon Wireless are false and
> misleading."
> The issue highlights the intense competition between the nation's two
> largest carriers. Verizon Wireless passed AT&T Mobility recently as the
> nation's largest wireless operator in terms of subscribers when it
> acquired
> Alltel. However, AT&T gained a small edge in the second quarter of this
> year, posting more net subscriber additions than Verizon.
> Further, Verizon's lawsuit represents the latest squabble over advertising
> claims in the wireless industry. In the past, Sprint Nextel, Verizon
> Wireless and Cingular Wireless have argued over similar issues.
> For more:
> - see this Reuters article [2]
> - see this Bloomberg article [3]
> Related Articles:
> Verizon reports strong wireless revenue growth [4]
> AT&T activates 2.4M iPhones in Q2 [5]
> Cingular can say it has "more bars in more places" [6]
> Advertising group backs Sprint's claims against Verizon Wireless [7]
>
>
>
> Source URL:
> http://www.fiercewireless.com/story/verizon-seeking-judgment-most-reliable-ad-claims/2009-07-28
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>
>
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