Tom Barry wrote: >inline ... > >Craig Birkmaier wrote: > > > >>>>How to get there from here is the big problem. >>>> >>>> >>>I disagree. Getting there from here is simply the arrival of a working >>>and reasonably priced 8-VSB receiver. LG's 5th gen will work. >>> >>> >>Technology FOLLOWS business decisions, it does not lead them. >> >> >> >It does both. There is both a supply side and a demand side to business >decisions. Management wants to produce what they can sell to customers >and these decisions are based upon the demand side. This is mostly all >that marketing people see. But there is also a supply side of >technology management decisions that somewhat comes out of engineering. > >Often this is seen as a negative force that just says "Oh, we can't do >that'. But it is the supply side of technology that determines which >products can be effectively produced and which can't. Since customers >don't even always know which technology solutions may be possible the >often won't ask specifically for some possible product until it is >obvious. However they (and marketing departments) will ask for Dilbert >type scenarios that are beyond current possibilities. I've often used >the analogy that it could be proven there is a demand for anti-gravity >or flying cars, but a small problem in the implementation. > >But once there is a proven design then you can start matching it to >demand. I had previously taken the news of the Zenith 5'th gen chip >tests at Mark's as a sign of this. > > > >>If the FCC decided next week to "let the market decide" on modulation >>- the original Sinclair proposal - nothing would change. >> >> >> > >Can't argue, probably still true at this point. > > > >>If you can create a viable mechanism, by which existing broadcast >>licensee's can migrate to a new infrastructure for multi-channel FTA >>broadcasting, then the right business decisions will be made, which >>will result in the choice of the best technology to reach the maximum >>number of homes...reliably! >> >> >> >The transition is far enough along that cheap ATSC STB's (5'th gen) that >worked with set top antennas would probably be enough to push it over >the edge and get it all rolling very soon. This would open up the >various possibilities for OTA being a business, at least assuming we can >make the multi-must-carry fantasies go away. > >But it relies on new technology that is not being sold yet. Otherwise >the HDTV transition is probably just a transition to nicer cable >pictures (which is coming along just fine). > >- Tom > > > >>Regards >>Craig >> Found a LG 5th gen based manufacturer with prototypes. Am trying to get one for testing. Bob Miller BTW Good book http://samharris.org/ THE END OF FAITH "A must read for all rational people." ---------------------------------------------------------------------- You can UNSUBSCRIBE from the OpenDTV list in two ways: - Using the UNSUBSCRIBE command in your user configuration settings at FreeLists.org - By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word unsubscribe in the subject line.