[opendtv] Re: Survey: Clutter Causing TV Ads to Lack Effectiveness
- From: Albert Manfredi <albert.e.manfredi@xxxxxxxxxx>
- To: <opendtv@xxxxxxxxxxxxx>
- Date: Wed, 10 Feb 2010 18:36:51 -0500
Craig Birkmaier posted:
http://www.mediaweek.com/mw/content_display/news/media-agencies-research/e3ief7f94880dc0982ea8cc4cedce201305
Survey: Clutter Causing TV Ads to Lack Effectiveness
Feb 8, 2010
-By Katy Bachman
------------------------
DUH!!
What I don't understand is, why don't advertizers do what's sensible? It seems
so obvious. When you sell ads, you stipulate that the price you will pay per
unit time will depend on how long the damned ad breaks are. It shouldn't be so
hard to figure out that an ad will go from virtually zero effectiveness to
something useful, if it isn't drowned out by a zillion other ads in the same
break.
Instead, they respond by cutting back on TV ads.
Bert
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