[opendtv] Sony Opens First U.S. QUALIA Store in New York City

     Sony Opens First U.S. QUALIA Store in New York City
     - Sep 22, 2004 08:01 PM (PR Newswire)

Madison Avenue Venue Offers Cutting Edge Products Including 
Two New Televisions


NEW YORK, Sept. 22 /PRNewswire/ -- In an effort to create a unique, 
personalized shopping experience for its QUALIA(TM) line of products, 
Sony Electronics today celebrated the grand opening of its first 
QUALIA store in the U.S.


The Manhattan location of QUALIA New York features a concierge at the 
entrance to the store and appointment-driven, one-on-one product 
demonstrations with retail consultants.


Situated within the Sony Style(R) store at 550 Madison Avenue between 
55th and 56th Streets, the store opening featured the introduction of 
two televisions to be sold in the U.S. -- QUALIA 005 and QUALIA 006.


QUALIA 005 is the world's first LCD flat-panel television equipped 
with a TRILUMINOS(TM) LED Backlight System. It produces exceptional 
color variation for a high quality picture that achieves full 
1920x1080 HD resolution.


QUALIA 006 is the first rear-projection TV with Sony(R) Silicon X-tal 
Reflective Display(TM) (SXRD) technology, which was originally 
introduced in the QUALIA 004 front projector. The new 70-inch 
micro-display is the industry's first rear projection set to achieve 
1920x1080 HD resolution.


The QUALIA New York store offers consumers a complete Sony experience 
at retail. A second QUALIA shop will open next month in the new Sony 
Style store at the Las Vegas Caesar's Forum Shops.

...

     - http://finance.lycos.com/home/news/story.asp?story=43800258

 
 
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