[opendtv] Re: STATEWIDE DTV TEST
- From: "John Willkie" <johnwillkie@xxxxxxxxxxxxx>
- To: <opendtv@xxxxxxxxxxxxx>
- Date: Thu, 18 Dec 2008 15:47:18 -0800
You obviously have never tried to write a 30- or 15-second spot. The spots
are chock-full of words, and there isn't any room for technical details;
that's saved for the web site (fool). The telephone number and web site are
mentioned in every PSA, news story, and swipe.
I'm sorry, but have you ever heard anything but "the most trivial stuff"
ever discussed in ANY PSA on ANY SUBJECT? Have you ever heard -- for
example -- don't let someone with an HIV or AIDS infection -- or who won't
show you the results of their last AIDS test -- stick any part of their body
into yours" in a PSA?
None of your proposed language would help anyone. Try explaining "UHF" in
four words or fewer. Using the words Ultra High Fidelity won't help, and
channels above 14 is vague, since the UHF band is shrinking on Feb 17.
Better yet, have you ever heard "credit-debt swaps" ever explained on
television, other than "being something like insurance but unregulated."
That was the explanation given on 60 minutes a few weeks back; in a 17
minute story.
It's important to know what can and what cannot be done in a particular
medium. PSAs aren't the place to try to expand the envelope.
John Willkie, who prefers the real world
-----Mensaje original-----
De: opendtv-bounce@xxxxxxxxxxxxx [mailto:opendtv-bounce@xxxxxxxxxxxxx] En
nombre de Manfredi, Albert E
Enviado el: Thursday, December 18, 2008 2:29 PM
Para: opendtv@xxxxxxxxxxxxx
Asunto: [opendtv] Re: STATEWIDE DTV TEST
Dan Grimes wrote:
> 4. It should come as no surprise that the number one concern
> registered on the call center was ANTENNA.
As it should be. My main beef about the DTV announcement in PSAs has
been that they never ever talk about what matters most. You hear about
the coupons and the boxes, which is simple, but never any hints about
how to make reception work.
How about something as trivial as, "If you don't achieve instant
success, try moving the antenna closer to a window"? Or, "Make sure you
get good reception of analog channels 14 and above in analog, because
most digital stations are now in this UHF band"?
Only the most trivial stuff ever gets announced in the PSAs, I guess I'm
trying to say. Never what really matters most.
Bert
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