[opendtv] PR: Digital Cable TV -DTV- Will Grow to 43 Million Households by 2009
- From: Craig Birkmaier <craig@xxxxxxxxx>
- To: OpenDTV Mail List <opendtv@xxxxxxxxxxxxx>
- Date: Thu, 2 Sep 2004 08:14:40 -0400
September 01, 2004 08:40 AM
JupiterResearch Reports Digital Cable TV -DTV- Will Grow to 43
Million Households by 2009 While Overall Cable Growth Remains Flat
NEW YORK--(BUSINESS WIRE)--Sept. 1, 2004--JupiterResearch, a
division of Jupitermedia Corporation (Nasdaq:JUPM), today announced
that it forecasts that overall U.S. cable television subscriber
growth will remain flat through 2009, increasing from 73 million
households in 2004 to 75 million households in 2009. However, digital
cable penetration will grow at a compound annual growth rate of 11%,
from 26 million households in 2004 to 43 million households in 2009.
To boost migration from analog television, cable operators and
multiple system operators (MSOs) will need to focus on those services
unique to digital television such as Digital Video Recorders (DVRs)
and Electronic Program Guides (EPGs).
MSOs can accelerate digital cable growth by incorporating consumer
attitudes toward DVRs into their marketing campaigns. "The good news
for operators is that 70% of consumers are interested in DVR
features, and over 75% of those interested in DVRs want to record
movies," said Todd Chanko, Analyst with JupiterResearch. "MSOs should
highlight their movie-centric network lineups alongside their DVR
promotions to stimulate DVR uptake," added Chanko.
The JupiterResearch survey conducted for this forecast also found
that EPGs were of interest to only 29% of those interested in using
DVR service, compared to 37% of current DVR owners who found EPGs to
be an important feature. "This demonstrates that some of the unique
aspects of DTV are not adequately communicated to consumers. EPGs are
an effective navigation tool that should be leveraged by MSOs in
wooing potential DTV converts," added Chanko.
The complete findings of this forecast are immediately available to
JupiterResearch clients online. For more information on the forecast
or JupiterResearch's DTV research service please contact Kieran
Kelly, Vice President of Global Sales and Client Service at
1-800-481-1212 or researchsales@xxxxxxxxxxxxxxxxx
About Jupitermedia Corporation
Jupitermedia Corporation (Nasdaq: JUPM) (www.jupitermedia.com),
headquartered in Darien, CT, is a leading global provider of original
information, images, research and events for information technology,
business and creative professionals. JupiterWeb, the online division
of Jupitermedia, operates four distinct online networks: internet.com
and EarthWeb.com for IT and business professionals; DevX.com for
developers; and ClickZ.com for interactive marketers. JupiterWeb
properties include more than 150 Web sites and over 150 e-mail
newsletters that are viewed by approximately 20 million users and
generate approximately 300 million page views monthly. Jupitermedia
also includes: JupiterImages, one of the leading images companies in
the world with over 3.5 million images online serving creative
professionals with products like Comstock Images, Thinkstock Images,
Photos.com and ClipArt.com; JupiterResearch, a leading international
research advisory organization specializing in business and
technology market research in 18 business areas and 14 vertical
markets; and JupiterEvents, which produces offline conferences and
trade shows focused on IT and business-specific topics, including
Search Engine Strategies and Wi-Fi Planet.
"Safe Harbor" Statement under the Private Securities Litigation
Reform Act of 1995: Statements in this press release which are not
historical facts are "forward-looking statements" that are made
pursuant to the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995. Such forward-looking statements
involve risks and uncertainties that could cause actual results to
differ materially from those described in the forward-looking
statements. The potential risks and uncertainties address a variety
of subjects including, for example, the competitive environment in
which Jupitermedia competes; the unpredictability of Jupitermedia's
future revenues, expenses, cash flows and stock price; Jupitermedia's
ability to integrate acquired businesses, products and personnel into
its existing businesses; Jupitermedia's dependence on a limited
number of advertisers; and Jupitermedia's ability to protect its
intellectual property. For a more detailed discussion of such risks
and uncertainties, refer to Jupitermedia's reports filed with the
Securities and Exchange Commission pursuant to the Securities Act of
1933 and the Securities Exchange Act of 1934. The forward-looking
statements included herein are made as of the date of this press
release, and Jupitermedia assumes no obligation to update the
forward-looking statements after the date hereof.
All current JupiterResearch press releases can be found online at
http://www.jupiterresearch.com/bin/item.pl/press:releases/
All current Jupitermedia Corporation press releases can be found on
the World Wide Web at
http://www.jupitermedia.com/corporate/press.html.
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