[opendtv] Oh, Yeah, He Also Sells Computers
- From: Monty Solomon <monty@xxxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Sat, 24 Apr 2004 22:55:04 -0400
Oh, Yeah, He Also Sells Computers
By JOHN MARKOFF
April 25, 2004
Cupertino, Calif.
STROLL the corridors and the atriums on Apple Computer's corporate
campus these days and you will notice that something is missing. Gone
are the posters and graphics accenting the company's sleek personal
computers. In their place, in the main lobby, is a striking,
three-story-high billboard celebrating Steven P. Jobs's brand-new
billion-dollar consumer electronics business - the iPod digital MP3
music player.
In just two and a half years, Mr. Jobs, Apple's chief executive, has
managed to take a well-designed hand-held gadget, add software
connecting it to Macintoshes and Windows-based personal computers and
convince the recording industry that he has found an elegant solution
for ending its nightmare of digital piracy. In doing so, he has
shifted the emphasis of Apple from what made it famous - hip, even
lovable computers - to what he hopes will keep it relevant and
profitable in the future: products for a digital way of life.
In fact, the wild success that Mr. Jobs has enjoyed with the iPod may
have come in the nick of time. For all the acknowledged design and
ease-of-use advantages of the Macintosh, Apple's overall PC business
is still growing more slowly than that of its Microsoft- and
Intel-based competitors.
...
http://www.nytimes.com/2004/04/25/business/yourmoney/25jobs.html
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