[opendtv] Nielsen: Device Proliferation Cuts Time With Radio, TV | c2meworld.com
- From: Craig Birkmaier <craig@xxxxxxxxxxxxx>
- To: OpenDTV Mail List <opendtv@xxxxxxxxxxxxx>
- Date: Fri, 5 Dec 2014 09:55:36 -0500
http://www.c2meworld.com/consumption/nielsen-device-proliferation-cuts-time-with-radio-tv/
Nielsen: Device Proliferation Cuts Time With Radio, TV
From smartphones to tablets and even the latest generation gaming consoles,
today’s technology is changing rapidly. According to Nielsen’s third-quarter
Total Audience Report — formerly the Cross-Platform Report — this fragmentation
doesn’t apply just to technology; consumers’ media consumption habits are
following suit.
The recent proliferation of new devices allows consumers to connect with
content anytime and anywhere.
The majority of Nielsen’s latest information release concerns video. The
audience research firm says Americans spent a little more than 141 hours a
month connecting with traditional television in third quarter 2014. During the
same period, the overall population also saw over an hour increase in time
spent watching time-shifted content and a four-hour increase watching video on
the Internet.
Overall, American’s average daily time spent watching live TV decreased 12
minutes from 4 hours and 44 minutes in third-quarter 2013 to 4 hours and 32
minutes in third-quarter 2014. Conversely, consumer’s daily time spent using a
smartphone increased 23 minutes, from 1 hour and 10 minutes to 1 hour and 33
minutes per day.
In one graphic, Nielsen notes that radio listening fell second to TV viewing.
Overall, American’s average daily time spent listening to AM/FM radio 2 hours
47 minutes in third-quarter 2014, down slightly from 2 hours and 44 minutes in
third-quarter 2013 and 2 hours and 51 minutes in Q3 of 2012.
Conversely, consumer’s daily time spent using a smartphone increased from 53
minutes per day in Q3 2012, to 1 hour and 10 minutes in Q3 2013 to 1 hour and
33 minutes per day for the same period in 2014.
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