[opendtv] News: Samsung Moves to Low-Cost Set-Tops
- From: Craig Birkmaier <craig@xxxxxxxxx>
- To: OpenDTV Mail List <opendtv@xxxxxxxxxxxxx>
- Date: Thu, 20 Jul 2006 13:33:15 -0400
http://www.broadcastingcable.com/article/CA6354840.html
Samsung Moves to Low-Cost Set-Tops
By Glen Dickson -- Broadcasting & Cable, 7/19/2006 4:08:00 PM
Samsung will be introducing a $179 digital television set-top this
fall that is designed to receive over-the-air ATSC broadcasts.
The DTB-H260F set-top, which will feature an HDMI output and an
electronic program guide, is aimed at the roughly 5 to 10 million
existing HDTV sets that have already been sold without any reception
capability, says Rich Long, senior marketing manager for Samsung. It
will also target customers who want to buy a standalone widescreen HD
display but don't want to pay for a cable or DBS set-top box.
The DTB-H260F replaces Samsung's previous ATSC over-the-air set-top,
the SIR-T451. That model, which had a DVI output, costs $259, and is
significantly larger than the new unit.
With the shut-off of analog broadcasts coming in February 2009,
Samsung may also look to produce a low-cost digital-to-analog
converter set-top aimed at the estimated 70 million analog TV sets
that currently aren't hooked up to a cable or DBS box.
"We're working toward that," says Long, who showed a mock-up of the
DTB-H260F at Samsung's "Christmas in July" product review in New York
this week.
Samsung is also making progress in the cable set-top space as well.
The Korean company has developed an OCAP-compliant HD cable set-top,
the SMT-H3050, that Time Warner Cable and Brighthouse Networks are
expected to deploy in select markets this fall. At retail, Samsung
will also be introducing a 56-inch DLP 1080p HDTV set that will be
fully OCAP-compliant and will feature a two-way CableCARD to enable
video-on-demand and other interactive features.
Another interesting new Samsung product is the "FlipTop," a compact
device that integrates a DirecTV satellite receiver with a 10.2-inch
LCD screen that swivels through 180 degrees. The unit can be folded
shut like a laptop for storage, and the image on the LCD display can
be inverted, allowing the FlipTop to be mounted upside down under a
cabinet. The $499 product is aimed at providing DirecTV service in
tight spaces like a kitchen or bathroom, says Long, or perhaps even
in an RV, provided the driver is willing to travel with a DBS dish.
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