[opendtv] HP Introduces Fall Lineup of Digital Photography, Music, TV, Home Projection and Entertainment Offerings in Time for Back-to-school and Holiday Shopping

     HP Introduces Fall Lineup of Digital Photography, Music, TV, Home
     Projection and Entertainment Offerings in Time for Back-to-school
     and Holiday Shopping
     - Aug 27, 2004 10:00 AM (BusinessWire)

MIAMI--(BUSINESS WIRE)--Aug. 27, 2004--

            HP Offers Consumers Keys to Living Digitally --
                   Simple, Personalized Experiences


HP (NYSE:HPQ)(Nasdaq:HPQ) today announced its expansion into
multiple new consumer digital entertainment and digital photography
categories with a range of offerings aimed at making it easier than
ever for people to live digitally. The offerings include new digital
cameras and photo printers, home theater projectors, plasma and LCD
flat-panel TVs, entertainment-based notebooks and desktop PCs, and the
Apple iPod from HP -- all in time for the back-to-school and holiday
shopping seasons.


HP Chairman and Chief Executive Officer Carly Fiorina unveiled the
enhanced digital lineup today during a press conference in South
Beach, Fla., where HP is sponsoring the 2004 MTV Video Music Awards
(VMAs).


Highlights of today's announcement include:

    --  New HP Vivera Inks, cartridges, media and printers that take
        digital photography to new levels of quality and
        affordability; plus new additions to HP's digital camera line
        with innovative features that produce professional-quality
        photos every time.

    --  The HP Digital Entertainment Center, which allows consumers to
        manage music, movies and photos from a single device; a suite
        of new plasma and LCD flat-panel TVs; the HP Instant Cinema
        Digital Projector ep9010, a boom box-like device for playing
        and watching movies; and the HP Pavilion dv1000 series
        Entertainment Notebook PC -- all expressly designed to
        simplify the digital living room experience.

    --  The Apple iPod from HP along with HP Printable Tattoos that
        enable music lovers to personalize their iPods with album art
        from the hottest bands and recording artists, or wrap their
        iPods in their own printable art and photos.

    --  New consumer-focused partnerships, go-to-market efforts and
        advertising.


...
     - http://finance.lycos.com/home/news/story.asp?story=43333870


 
 
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