I dislike this because of how Apple shoves ipod down your throat=20 when all you are after is the quick time movie player for your PC.=20 It isn't possible to download quicktime without getting the ipod with = it,=20 and very difficult to kill it and stop it from trying to take over = playback=20 of ANY AND ALL music files you open. What a pain. This kind of forced acceptance loses me for Apple. Period.=20 -----Original Message----- From: opendtv-bounce@xxxxxxxxxxxxx [mailto:opendtv-bounce@xxxxxxxxxxxxx]On Behalf Of Craig Birkmaier Sent: Tuesday, December 21, 2004 9:18 AM To: OpenDTV Mail List Subject: [opendtv] News: iTunes, iPod really about Quicktime http://www.yeald.com/Yeald/a/32011/itunes__ipod_really_about_quicktime.ht= ml iTunes, iPod really about Quicktime Readers Apple's tactics in music have strengthened the position of=20 the Quicktime media platform in the realm of media consumption. This=20 could be parlayed into a dominant position in video consumption. A bit of history. Apple was quick out of the gates with Quicktime in=20 the first half of the 90's, and established many of the user=20 interface and software conventions related to time-based media,=20 including the ability to cut, paste and manipulate video on consumer=20 hardware and in normal applications, such as word processors and=20 presentations. Quicktime has been widely adopted in the content creation industries,=20 and has also been standardized as the core of the MPEG file format in=20 MPEG 4. Microsoft has positioned its proprietary Windows Media format as less=20 costly and thus more attractive than the standard proposed by the=20 industry itself. This is partly true because of wrangling over licensing fees for some=20 of the proprietary codecs involved in the MPEG standard. Apple has vociferously advocated for viable licensing terms with the=20 license holders. In a familar pattern, Microsoft seems to be acting as though there=20 were no relevant industry standard, and that its client monopoly on=20 the PC establishes Windows Media, de-facto, as the standard. That's=20 fine as long as the PC is the key to the media distribution ecosystem. With the iPod and iTunes, Apple has opened an explosive channel for=20 establishing its standards compliant media platform on top of the=20 Windows PC client operating system. Apple has also bought some software, called FairPlay, from a company=20 called VeriDisc, that protects copyrighted material from unauthorized=20 copying, thus encouraging content owners to get involved on a massive=20 scale. This move has also clearly placated these same owners' concerns about=20 another very relevant fact: iTunes and the iPod leverage by far the=20 most common means of music distribution. These are, of course, CDs=20 and illegal downloads. Steve Ballmer has said, referring to music, that Apple's market share=20 is so small that it "can never reach critical mass." iTunes music=20 store aside, even if every iPod owner only got music onto their iPod=20 from CDs they bought at a store, they would also in the process put a=20 full copy of the Quicktime media platform on a computer somewhere. Apple's PC market share is irrelevant. In fact, it's a safe bet that the majority of computers in question=20 run Windows. And under the iTunes deal, every HP consumer PC will=20 have Quicktime installed even if no iPod comes with it. Apple's=20 market share in music looks like it's already reached critical mass.=20 The dark force to be reckoned with here may be Quicktime. Here is an article from CNET suggesting that iTunes opens the way for=20 standards in streaming: http://news.com.com/Apples+music+Microsofts+sour+note/2100-1027_3-998880.= html =20 =20 ---------------------------------------------------------------------- You can UNSUBSCRIBE from the OpenDTV list in two ways: - Using the UNSUBSCRIBE command in your user configuration settings at = FreeLists.org=20 - By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word = unsubscribe in the subject line. ---------------------------------------------------------------------- You can UNSUBSCRIBE from the OpenDTV list in two ways: - Using the UNSUBSCRIBE command in your user configuration settings at FreeLists.org - By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word unsubscribe in the subject line.