[opendtv] Europeans 'not excited by mobile TV'
- From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
- To: <opendtv@xxxxxxxxxxxxx>
- Date: Wed, 26 Sep 2007 12:21:43 -0400
Are Americans? I've been wondering about this for some time, what with
all the hype surrounding it for so many years.
My bet is that no one is all that interested. Even those into such
gadgets, after the novelty wears off, will find it awkward to watch this
tiny screen when they are on the move.
Even that supposed 20 percent of Asians, who now claim to be interested.
Bert
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http://www.dtg.org.uk/news/news.php?class=countries&subclass=0&id=2723
Europeans 'not excited by mobile TV'
As ministers in France this week discussed how mobile television should
be rolled out in the country under plans to complete digital switchover
by 2011, a new report by market researcher Gartner suggests European
consumers are lukewarm to the prospect of watching TV on a handset.
According to Gartner only 5% of Europeans are interested in watching
either broadcast TV or video clips on their mobile phones within the
next year. The figure contrasts with around 20% of Asians who say they
are interested.
"I think the main reason is the compromise you are making on the device
you need to carry to watch TV-either too big if you want a nice
experience, or too small and you do not have a good experience," Gartner
analyst Carolina Milanesi told Reuters.
French finance minister Christine Lagarde and junior trade minister
Herve Novelli met this week with regulators and mobile operators to
consider how best to achieve an accelerated rollout of mobile TV in
France.
Lovelace Consulting 26.09.2007
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