[opendtv] Dish Integrates Netflix App With Hopper | Multichannel

From: Craig Birkmaier <craig@xxxxxxxxxxxxx>
To: OpenDTV Mail List <opendtv@xxxxxxxxxxxxx>
Date: Thu, 18 Dec 2014 08:55:04 -0500
http://www.multichannel.com/news/news-articles/dish-integrates-netflix-app-hopper/386370

Dish Integrates Netflix App With Hopper

 Dish Network said it is integrating the Netflix app on its second-generation 
Hopper set-top boxes, becoming the first major pay TV distributor to do so and 
opening up the online streaming video service to about 14 million customers 
across the country.

Dish said the app, which will allow customers to access Netflix with a single 
touch of the button, to its customers throughout the day.

"Pairing Netflix with Hopper represents the consolidation of two incredible 
video experiences," said Dish senior vice president of product management Vivek 
Khemka in a statement. "This app integration eliminates the need to switch 
television inputs to access content on varying devices. It gives our customers 
easy access to their favorite shows and movies, on both DISH and Netflix, 
without ever having to leave their Hopper."

Dish isn’t the first pay TV distributor to integrate a Netflix app in its 
set-top – smaller cable operators like Cable One, Suddenlink, Atlantic 
Broadband, RCN, Grande Communications, Midcontinent Communications and GCI have 
had a Netflix app available on TiVo set-tops for months. But it is the largest 
distributor to make it easier for customers to access the subscription VOD 
service, which was thought to be traditional pay TV’s sworn enemy not too long 
ago.

"As the first major pay-TV provider in the U.S. to add the Netflix app to its 
set-top box, Dish strengthens an already robust video entertainment experience 
for its customers," said Netflix global head of business development Bill 
Holmes in a statement. "Many households subscribe to both Netflix and a 
traditional pay-TV service. Our vast library of TV shows and movies, combined 
with Dish's lineup of live television content, gives customers easy access to a 
wide variety of complementary programming."

Hopper customers will find the same Netflix user interface found on most other 
platforms. The app is easily accessible from any channel by clicking the blue 
button on the DISH remote and selecting the Netflix icon, or from the Netflix 
icon on the Hopper main menu. Those new to Netflix can create an account in the 
app or by visiting www.netflix.com/dish.

The Netflix app is currently available on all broadband-connected 
second-generation Hopper set-top boxes. In the coming months, Dish expects the 
app to rollout to Joey, Super Joey and Wireless Joey clients. Additionally, in 
the future, titles available on Netflix could be integrated into the search 
functionality across live, recorded and Video On Demand programs for both the 
Hopper as well as Dish's forthcoming OTT service.
[opendtv] Dish Integrates Netflix App With Hopper | Multichannel

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