[opendtv] Re: Broadcast TV Stocks Surge
- From: Mark Schubin <tvmark@xxxxxxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Wed, 09 Feb 2011 18:29:47 -0500
On 2/9/2011 6:20 PM, Doug McDonald wrote:
A question:
The Super Bowl broke all records for viewers.
Except ratings. The last episode of M*A*S*H still has a higher rating.
Yet I was struck by one thing: all the commercial spots that apparent
did not sell, but were occupied by Fox self-commercials.
Sure sound funny for such viewership.
What happened? Were the spots priced too high?
Maybe Fox figured reaching that audience was worth it.
TTFN,
Mark
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