My first reaction was that this sort of service could replace regular radio in a hurry. But then I read: "In October, co-founder Bill Nguyen demonstrated a working model of the app to Associated Press. It allows customers to stream songs from a 'digital locker' for an unlimited time for 10 cents apiece." Ten cents apiece? Holy cow. Imagine having this playing in the background like a radio. I can see a lot of P.O.ed parents when they get the monthly bill. And the audio quality isn't even up to iTunes downloads. Bert ------------------------------------------ http://www.rethink-wireless.com/article.asp?article_id=2228 Apple said to be close to buying music streaming service By CAROLINE GABRIEL Published: 7 December, 2009 Streaming versus downloading - one of the major debates over the future of digital music and video, particularly on mobile devices. Apple, which set a new bar for mobile downloads and stores with the iPod, iTunes and iPhone, doffed its hat slightly to the rise of streaming when it allowed popular music service Spotify into its App Store. Some observers said it should acquire the firm to ensure it could make its devices as optimal for streamed as for locally stored tracks, and it has taken their advice - though its choice of prey is fast song streaming firm Lala.com from Silicon Valley. Apple is reported to be in "advanced talks" to buy Lala.com, which has threatened "the end of MP3" with its fast streaming app for the iPhone. The firm has struggled financially and its app is not yet public, but it has nevertheless made a big impact on the world of music. In October, co-founder Bill Nguyen demonstrated a working model of the app to Associated Press. It allows customers to stream songs from a 'digital locker' for an unlimited time for 10 cents apiece. It does not offer the same level of sound quality as iTunes, but loads and plays tracks in just a few seconds through the use of intelligent caching. It can even support playback outside cellphone coverage areas. Presumably Apple thinks it would be better to control such an app than let it take on the iTunes model alone or, worse, with unfriendly partners. Offered side by side on the iPhone, it could market Lala, whose charges undercut iTunes', as a 'cheap and cheerful' option, with acceptable but still inferior sound quality. iTunes songs usually cost from 69 cents to $1.29. Lala, based in Palo Alto, California, was launched in 2006 as a CD trading site, with $3m in venture capital from Bain Capital, Ignition Partners and Warner Music Group, and refocused on streaming in 2008. Recently, it became part of Google's new music search feature, which offers links to free songs at the top of results pages. Lala, which has deals with all the major record companies, provides about half of those songs. It also offers a service that allows Facebook friends to send web tracks to each other, for 10 cents each, to stream on their pages, or 90-cent MP3 downloads. ---------------------------------------------------------------------- You can UNSUBSCRIBE from the OpenDTV list in two ways: - Using the UNSUBSCRIBE command in your user configuration settings at FreeLists.org - By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word unsubscribe in the subject line.