[opendtv] AMC’s ‘Walking Dead’ Scores Best-Ever Finale Ratings, Beats Football in Demo | Variety
- From: Craig Birkmaier <craig@xxxxxxxxxxxxx>
- To: OpenDTV Mail List <opendtv@xxxxxxxxxxxxx>
- Date: Mon, 1 Dec 2014 17:25:16 -0500
So Bert
Maybe this is the kind of stuff people watch in the extended basic bundle...
Regards
Craig
http://variety.com/2014/tv/news/amcs-walking-dead-scores-best-ever-finale-ratings-beats-football-in-demo-1201367788/
AMC’s ‘Walking Dead’ Scores Best-Ever Finale Ratings, Beats Football in Demo
AMC’s “The Walking Dead” wrapped the first half of its fifth season Sunday with
more gaudy ratings — and again beat NBC’s “Sunday Night Football” in young
adults — though it fell short of a series record.
According to Nielsen estimates, “Walking Dead” averaged a 7.6 rating in adults
18-49 and 14.8 million viewers overall — the show’s best-ever finale ratings.
It was up 9% in 18-49 (7.6 vs. 7.0) and 11% in total viewers (14.8 million vs.
13.33 million) from the previous week (7.0 in 18-49).
And compared with its fall finale of last year, Sunday’s episode grew by 25% in
18-49 (7.6 vs. 6.1) and by 23% in total viewers (14.8 million vs. 12.05
million).
The show’s series high remains its fifth-season premiere in October (8.7 rating
in 18-49, 17.29 million viewers overall).
“The Walking Dead” once again beat NBC’s “Sunday Night Football” in adults
18-49 (roughly 7.6 to 7.0), marking the fifth time in eight tries it has
accomplished this feat. “Walking Dead” currently ranks ahead of “SNF” as the
fall’s No. 1 series in adults 18-49, and towers over the football package when
seven-day DVR playback is included.
Since averaging a 2.7 same-night 18-49 rating with its first batch of episodes
in the fall of 2010, “Walking Dead” has increased its ratings with every half
season. It built to a 3.4 rating in the fall of 2011, to a 3.9 in the spring of
2012, to a 5.3 in the fall of 2012, to a 5.8 in the spring of 2013, to a 6.6 in
the fall of 2013, to a 6.9 in the spring of 2014, and now a 7.5 this fall.
“Walking Dead” has seen the same trajectory in total viewers, with each
half-season growing following its 5.23 million average in 2010: 6.45 million,
7.45 million, 10.08 million, 11.41 million, 12.98 million, 13.68 million and
14.6 million.
And these “live plus same-day” gains came despite increased DVR usage with each
year.
Following “Walking Dead” on Sunday, discussion show “Talking Dead” averaged a
3.3 rating in adults 18-49 and 6.6 million viewers overall — its best scores
yet for a mid-season finale.
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