ARTICLE> Competition In Upcoming Olympics Not Limited to Athletes
- From: Gleason Sackmann <gleason@xxxxxxxxxxxxxxx>
- To: NetHappenings <nethappenings@xxxxxxxxxxxxx>
- Date: Wed, 26 Feb 2003 09:10:16 -0600
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Net Happenings - From Educational CyberPlayGround
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From: "David P. Dillard" <jwne@xxxxxxxxxxxxxxxxxxxxx>
Sent: Wed, 26 Feb 2003 00:42:50 -0500 (EST)
High technology firms are also competing in Olympic contests as they
compete to win media rights. Mobile phone is competing with television
for rights to event transmission and the role of the IOC is being watched
regarding how this competition fares by the European Union.
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New media
8.30am
Olympics face pressure over media rights
Owen Gibson
Thursday February 20, 2003
<http://media.guardian.co.uk/newmedia/story/0,7496,898903,00.html>
Feared European Union competition watchdog Mario Monti is turning his fire
on the International Olympic Committee, warning it may be breaking
European competition laws in the way it sells media rights to the event.
Having already forced football's European governing body, Uefa, to change
the way it sells rights to its flagship Champions League competition and
launched an investigation into the Premier League's practice of selling
rights collectively, the IOC will now come under the microscope.
EU competition authorities are concerned the IOC did not offer any rights
to new media and mobile phone providers for the last Olympic games in
Sydney for fear such a move would dilute the value of lucrative television
rights.
"The aspect we are investigating is the availability of new media rights
at the Athens Olympic Games," Mr Monti said in a recent speech.
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