. . SPORTS MEDICINE : PHYSICAL EXERCISE AND FITNESS: CHILDREN : TELECOMMUNICATIONS: MOBILE DEVICES SOFTWARE AND APPS: Adventure to Fitness Goes Mobile to Wage Always-on Fight against Childhood Obesity . . Adventure to Fitness Goes Mobile to Wage Always-on Fight against Childhood Obesity December 23, 2013 8:36 AM Rebecca Grant Venture Beat http://venturebeat.com/2013/12/23/adventure-to-fitness- goes-mobile-to-wage-always-on-fight-against-childhood-obesity/ . A shorter URL for the above link: . http://tinyurl.com/kczg7kn . .The online fitness program for kids launched a mobile platform today that provides health and fitness instruction for kids.
.The Adventure to Fitness program includes 30-minute videos that encourage kids to be active and teaches them about nutrition, exercise, and other healthy habits. The site also delivers weekly tips from child development experts, supplemental activities and games, and kid-friendly health recipes.
.The company claims to reach 10 million children. It also has tools for educators and said over 100,000 teachers use its curriculum, making it one of the most popular physical education supplements in schools for K-5 students.
.Childhood obesity in the U.S. has reached epidemic proportions, more than doubling in children and tripled in adolescents in the past 30 years. In 2010, more than one-third of U.S. children and adolescents were overweight or obese.
.Obese youth are at a higher risk for cardiovascular disease, cancer, and diabetes as well as bone and joint problems, sleep apnea, and social and psychological problems. These are alarming statistics, and yet obesity is highly preventable through healthy eating and physical activity.
. snip .An increasingly sedentary lifestyle is a major culprit here. Kids watch more TV, play on the Internet instead of outside, get rides to school, and spend less time running around in gym class and after-school sports.
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