. PUBLISHERS PUBLISHING AND PUBLICATIONS: ISSUES: Victoria Strauss -- VDM Verlag Dr. Mueller Victoria Strauss -- VDM Verlag Dr. Mueller Monday, September 14, 2009 Writer Beware Blogs!http://accrispin.blogspot.com/2009/09/ victoria-strauss-vdm-verlag-dr-mueller.html
A shorter URL for the above link: http://tinyurl.com/mq75gbVDM publishes academic research worldwide - at no cost to our authors. Annually, we publish more than 10,000 new titles and are thus one of the leading publishing houses of academic research. We specialize in publishing theses, dissertations, and research projects.
VDM uses digital technology (which it dubs "print-to-order [PTO], a further development of the print-on-demand [POD] procedure") to make its books and monographs "available" (which just means they can be special-ordered) through online and physical booksellers. There's no cost to authors, who receive a "fee" plus "up to" 20 free copies of their book. There's also no editing or proofreading: what you turn in is what's printed, and the process for doing so, in which authors essentially create their own books and covers, is very similiar to uploading content to a self-publishing service. Retail prices are absurdly inflated, even for a digitally-based publisher. As for marketing, "data is optimized by the publishing house and entered in all relevant catalogues worldwide. The book is offered to the leading international book distributors." Put another way: there isn't any.
VDM, in other words, is an academic author mill.Author mills, which must maintain an enormous volume of authors in order to make money, have a voracious appetite. Those that feed on book writers need only lie in wait on the Internet, since book writers are actively seeking publication--but students and professors may not be, or may be looking only in specialized areas, so rather than wait for them to come to it, an academic author mill must go to them.
snipVDM also does business as VDM Publishing House, LAP Lambert Academic Publishing, Swestdeutsche Verlag f Hochschulschriften, Verlag Classic Edition (VCE), and Alphascript Publishing--which appears to specialize in cobbling free Wikipedia entries into expensive books,
(VDM's defense of this policy can be seen here). http://tinyurl.com/kju5gt
The complete article may be read at the URL above.More on VDM in current discussions on the Music Librarian's discussion group under this thread title: "consumer alert for libraries"
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