[net-gold] MEDIA : TELEVISION: Fox Drops Demagogue Glenn Beck
- From: "David P. Dillard" <jwne@xxxxxxxxxx>
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- Date: Thu, 7 Apr 2011 09:50:06 -0400 (EDT)
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MEDIA :
TELEVISION:
Fox Drops Demagogue Glenn Beck
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Fox Drops Demagogue Glenn Beck
KONRAD YAKABUSKI | Columnist profile | E-mail
WASHINGTON From Thursday's Globe and Mail
Published Wednesday, Apr. 06, 2011 9:17PM EDT
Last updated Thursday, Apr. 07, 2011 8:37AM EDT
The Globe and Mail
http://www.theglobeandmail.com/news/world/konrad-yakabuski/
fox-drops-demagogue-glenn-beck/article1974164/
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A shorter URL for the above link:
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http://tinyurl.com/3pno75b
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Glenn Beck began his Fox News show the same week Barack Obama started his
White House gig. In the ensuing months, the TV host spun his right-wing
monologues into a ratings juggernaut, while the Presidents approval
ratings slumped so low he risked cancellation by the voters.
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One of the above has vastly improved odds of being renewed for another
season. As for the other, the clock is fast ticking on his 15 minutes.
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Foxs announcement that Mr. Beck will end his weekday show this year
signals more than the parting of the top U.S. cable news network and its
most notorious property. It underscores a shift in the national mood.
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In short, Americans just arent that angry any more.
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The conspiracy-theory-laced rants against Mr. Obama and the left that made
Mr. Beck so captivating for an audience of Americans grappling to come to
terms with a changing world now sound tired. No one can cry wolf that
often and expect to get the same rise out of viewers.
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Besides, even during his early 2010 heyday, Fox was unable to generate
advertising revenues to match Mr. Becks ratings, since no reputable
company would sign on to sponsor the guy who accused Mr. Obama of
harbouring a deep-seated hatred for white people.
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Mr. Becks ratings plummeted 31 per cent in the first three months of 2011,
compared with the same period last year. His audience among viewers in the
key 25-to-54-year-old cohort plunged 38 per cent to fewer than 500,000.
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Sincerely,
David Dillard
Temple University
(215) 204 - 4584
jwne@xxxxxxxxxx
http://daviddillard.businesscard2.com
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