[net-gold] ENVIRONMENT: POLLUTION : WATER POLLUTION : OIL SPILLS : INDUSTRIES: PETROLEUM : MARKETING AND PUBLIC RELATIONS: BRAND NAMES: Time to Scrap BP Brand? Gas-Station Owners Divided
- From: "David P. Dillard" <jwne@xxxxxxxxxx>
- To: Net-Gold <Net-Gold@xxxxxxxxxxxxxxx>, Temple University Net-Gold Archive <net-gold@xxxxxxxxxxxxxxxxxxx>, Temple Gold Discussion Group <TEMPLE-GOLD@xxxxxxxxxxxxxxxxxxx>, Net-Gold <net-gold@xxxxxxxxxxxxxxxx>, Sean Grigsby <myarchives1@xxxxxxxxxxxxxxx>, Educator Gold <Educator-Gold@xxxxxxxxxxxxxxx>, Educator Gold <Educator-Gold@xxxxxxxxxxxxxxxx>, K12AdminLIFE <K12AdminLIFE@xxxxxxxxxxxxxxx>, Net-Platinum <net-platinum@xxxxxxxxxxxxxxx>, NetGold <netgold@xxxxxxxxxxxxxxx>, "Net-Gold @ Nabble" <ml-node+3172864-337556105@xxxxxxxxxxxxx>, K-12ADMINLIFE <K12ADMIN@xxxxxxxxxxxxxxxxxxx>, MediaMentor <mediamentor@xxxxxxxxxxxxxxx>, Digital Divide Diversity MLS <mls-digitaldivide@xxxxxxxxxxxxxxx>, net-gold@xxxxxxxxxxxxx
- Date: Fri, 30 Jul 2010 11:17:10 -0400 (EDT)
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ENVIRONMENT: POLLUTION :
WATER POLLUTION :
OIL SPILLS :
INDUSTRIES: PETROLEUM :
MARKETING AND PUBLIC RELATIONS: BRAND NAMES:
Time to Scrap BP Brand? Gas-Station Owners Divided
Time to Scrap BP Brand? Gas-Station Owners Divided
By HARRY R. WEBER (AP)
Associated Press
<http://www.google.com/hostednews/ap/article/
ALeqM5grAyJY6qXqNgoXq-ml1UqPx4WqdgD9H9DKK03>
The complete article may be read at the URL above.
<http://tinyurl.com/2cgf6da>
NEW ORLEANS BP gas station owners across the country are divided over
whether the oil giant stained by its handling of the Gulf spill should
rebrand U.S. outlets as Amoco or another name as part of its effort to
repair the company's badly damaged reputation.
Some who have seen their sales plunge because of protests say BP has
already sought a fresh start by naming an American to replace its
gaffe-prone British CEO, so why not change the name on gas station
marquees to Amoco, which once stood for American Oil Co.
Others worry that a name change is a big deal that is risky given all the
marketing dollars already spent building up the BP brand. They also
believe a successful turnaround with the existing brand will have a bigger
payoff.
In the aftermath of the oil spill, some BP-branded gas stations reported
sales declines of 10 percent to 40 percent from Florida to Illinois. BP
later responded by offering distributors of BP gasoline cash in their
pockets, reductions in credit card fees and help with more national
advertising.
The BP name and green-and-yellow sunflower logo took over after BP merged
with Amoco in the late 1990s, replacing the Amoco name and its
blue-and-red torch inside an oval logo.
There is precedent for such a drastic move to return to the Amoco name or
to go with a new name. Think AirTran after the ValuJet crash and Xe
Services after the killing of civilians by Blackwater Worldwide guards in
Iraq.
John Kleine, who heads a trade group that represents distributors of BP
gasoline in the U.S., told The Associated Press that interest in changing
names has not reached a fever pitch by any means, but it has supporters
and is percolating among station owners ahead of their annual convention
with BP executives in October.
The complete article may be read at the URL above.
Sincerely,
David Dillard
Temple University
(215) 204 - 4584
jwne@xxxxxxxxxx
<http://daviddillard.businesscard2.com>
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