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EDUCATION: EDUCATIONAL AND TRAINING VIDEOS :
BUSINESS: COMPANIES: NAMED COMPANIES: LYNDA, LINKEDIN :
BUSINESS: ACQUISTIONS AND MERGERS:
LinkedIn Buys Lynda.com for $1.5 Billion,
Expands into Professional Development
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LinkedIn Buys Lynda.com for $1.5 Billion,
Expands into Professional Development
4/10/2015 @ 8:40PM
Josh Bersin
Forbes
http://www.forbes.com/sites/joshbersin/2015/04/10/
linkedin-buys-lynda-com-for-1-5-billion-expands-
into-professional-development/
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A shorter URL for the above link:
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http://tinyurl.com/n27qhle
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Today LinkedIn LNKD +3.6% announced the acquisition of Lynda.com, a
pioneering online learning company known for high-quality, expert-led
video instruction. Lyndas content focuses on creative skills, technology,
and over time moving into business skills.
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This represents a significant new direction in LinkedIns business
from one of selling advertising, data, and recruitment services toward the
sale of instructional content and e-learning. The corporate training
industry, which is around $130 billion in size, coupled with the personal
education industry, is highly competitive and a new and exciting market
for LinkedIn.
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Lynda.com was founded in 1995 and originally produced high quality video
courses on topics like Photoshop, web design, photography, and other
digital design skills to consumers. As the brand become well known to
consumers, people brought Lynda into their businesses (this is now a
typical strategy for most online learning companies). So Lynda built out
more corporate learning features and more business topics.
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snip
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Today things have changed. Organizations like Khan Academy, Coursera, EdX,
Udacity, as well as companies like Pluralsight, General Assembly, Grovo,
and marketplaces like Udemy (where my 21st Century Talent Management
Course resides) are growing like weeds. People are now comfortable viewing
YouTube videos online and internet access is ubiquitous, so people all
over the world are searching out and paying for courses on many platforms.
By the way, the oldest vendor of all, Skillsoft, is still well entrenched
and now sells end-to-end learning content, online books, compliance and
leadership training, and offers enterprise learning management software.
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Lyndas claim to fame was their high quality experience, Hollywood-style
videos, authored by experts.
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snip
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While the content market is big and growing fast (the opportunity is well
over $20 billion around the world, about half of which is in corporate
buying centers), LinkedIn brings a special new punch. With the companys
huge brand and set of users (500 million+ professionals), LinkedIn has the
opportunity to dramatically expand the usage and availability of online
learning (particularly for professional technical skills). The company can
also use Lynda to fill in its strategy of being a professional development
network, rather than just a professional recruiting and job seeking
network.
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The complete article may be read at the URL above.
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Sincerely,
David Dillard
Temple University
(215) 204 - 4584
jwne@xxxxxxxxxx
http://workface.com/e/daviddillard
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