[net-gold] AGRICULTURE GENETICALLY MODIFIED CROPS : FOOD DRINK NUTRITION DIET: FOOD: BREAKFAST CEREALS: Can GMO-Free Cheerios Fix Cereal's Soggy Sales?
- From: "David P. Dillard" <jwne@xxxxxxxxxx>
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- Date: Fri, 3 Jan 2014 16:21:04 -0500 (EST)
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AGRICULTURE GENETICALLY MODIFIED CROPS :
FOOD DRINK NUTRITION DIET: FOOD: BREAKFAST CEREALS:
Can GMO-Free Cheerios Fix Cereal's Soggy Sales?
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Can GMO-Free Cheerios Fix Cereal's Soggy Sales?
By Venessa Wong
January 03, 2014
Bloomberg
Business Week
Companies and Industries
http://www.businessweek.com/articles/2014-01-03/
what-gmo-free-cheerios-means-for-cereal-rivals
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A shorter URL for the above link:
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http://tinyurl.com/mjfztb2
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Original Cheerios breakfast cereal in the U.S. will no longer contain
genetically modified ingredients, in a change by General Mills (GIS) that
not only adds a hefty new competitor to one of the countrys bestselling
brands, but the cereal market is shrinking. In the year ended Nov. 3,
dollar sales of cereal had dropped 2.5 percent from the previous year, and
sales of Cheerios sagged about 7 percent, according to data from market
research firm IRI.
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Theres no assurance that removing genetically modified ingredients will
reverse this slump. While General Mills has been able to increase sales of
Chex by marketing the cereal as gluten-free, the Cheerios change will
serve as a test of another way to boost the cereal business. The label
will now read, not made with genetically modified ingredients. The good
news for consumers trying to avoid GMOs without breaking the bank on
organics is that the retail price wont go up. The bad news for Honey Nut
fans is the change applies only to original Cheerios.
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Cheerios in Europe is already GMO-free, and last year a consumer advocacy
group criticized the company for not offering consumers in the U.S. the
same product. General Mills did not comment on the issue at the time but
was already months deep in planning the switch in the U.S. (The company
denies that the change is a response to consumer pressure.)
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The complete article may be read at the URL above.
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Sincerely,
David Dillard
Temple University
(215) 204 - 4584
jwne@xxxxxxxxxx
http://workface.com/e/daviddillard
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