[net-gold] 90% of Canadian Companies are Now Using Social Media Regularly
- From: "David P. Dillard" <jwne@xxxxxxxxxx>
- To: Other Net-Gold Lists -- Educator Gold <Educator-Gold@xxxxxxxxxxxxxxx>, Educator Gold <Educator-Gold@xxxxxxxxxxxxxxxx>, net-gold@xxxxxxxxxxxxx, NetGold <netgold@xxxxxxxxxxxxxxx>, Net-Gold <net-gold@xxxxxxxxxxxxxxxx>, K-12ADMINLIFE <K12ADMIN@xxxxxxxxxxxxxxxxxxx>, K12AdminLIFE <K12AdminLIFE@xxxxxxxxxxxxxxx>, NetGold <netgold@xxxxxxxxxxxxxxxx>, Net-Platinum <net-platinum@xxxxxxxxxxxxxxx>, Temple Gold Discussion Group <TEMPLE-GOLD@xxxxxxxxxxxxxxxxxxx>, Temple University Net-Gold Archive <net-gold@xxxxxxxxxxxxxxxxxxx>
- Date: Tue, 17 Aug 2010 00:54:20 -0400 (EDT)
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Date: Mon, 16 Aug 2010 10:04:40 -0600 (MDT)
From: George Lessard <media@xxxxxxx>
Reply-To: Net-Gold@xxxxxxxxxxxxxxx
To: net-gold@xxxxxxxxxxxxxxx
Subject: [Net-Gold] 90% of Canadian Companies are Now Using Social Media
Regularly
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90% of Canadian Companies are Now Using Social Media Regularly
[Mechanically translated from the original French CBC original]
Canadian companies connected
Canadian companies increasingly rely
on social media to be heard.
According to a survey conducted by
Leger Marketing on behalf of software
company SAS, 90% of Canadian companies
are now using social media
regularly. The vast majority of them
believe that services like Facebook
and Twitter may have an influence on
the image of their company.
Of the 1,000 Canadian executives who
responded to the survey, a six-part
considers that social media are the
main way in which their organization
has to draw public attention to their
brand, before the traditional
advertising in newspapers or on
television . Nearly a third of respondents
believe that social media plays a major
role in the communication strategy
of their business.
The low costs associated with the
visibility on social media and the
immediate impact of these technologies
would be the main attractions for
businesses.
Lori Bieda, SAS consultant, believes
that social media have become a
powerful tool that companies should
consider because "consumers are
turning to social media and social
networks before making purchase
decisions."
Firms in Quebec, Alberta and Ontario
are more likely to use social media.
The public sector executives are
also more likely than their private
sector counterparts to say that social
media is their main means of
communication with the public.
According to Tim Hickernell, senior
analyst at Info-Tech Research Group in
London, Ontario, "Social networks are
the new places of meetings between
citizens, the government can quickly
gauge the needs of the population.
Social networks are also proving
highly effective in the context of
education initiatives and informing
the government, because they convey
the desired messages to a much larger
scale than do the conventional media
networks. "
The banking companies, media,
advertising and communications are most
likely to make social media a central
point of their communications
strategy.
Despite the growing popularity of
social media, many companies remain
skeptical. Among the executives
surveyed, 10% believe that social networks
are a waste of time.
The online survey was conducted from
March 3 to 26, 2010 to 1022 Canadian
executives. The margin of error is
3.1%, 19 times out of 20.
<http://www.radio-canada.ca/nouvelles/
Economie/2010/08/16/005-medias-sociaux.shtml>
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- » [net-gold] 90% of Canadian Companies are Now Using Social Media Regularly - David P. Dillard
