[msb-alumni] Hail that Pod! How Google, Car Makers See the Future

  • From: Steve <pipeguy920@xxxxxxxxx>
  • To: <msb-alumni@xxxxxxxxxxxxx>
  • Date: Sun, 8 Feb 2015 14:31:45 -0500

BlankReal consequences for Michigan, in particular.  Not only more 
independence for the older population; higher traffic safety; but it will 
mean I think a lot fewer automobile sales.
Steve

Hail that pod! How Google, car makers see the future

SAN FRANCISCO On any given day, traffic snarls here on Market Street as 
commuters fight their way out of the city.

But fast forward 30 years and two divergent realities present themselves. In 
2045, the Bay Area one of 11 national mega-regions that will dominate 
commerce, according to the new Department of Transportation study, "Beyond 
Traffic" could be either a hellish automotive zoo or a Valhalla of space and 
efficiency.

So imagine this. Privately owned gas-powered cars are banned downtown, 
replaced by fleets of electric, app-summoned self-driving taxis. These 
autonomous-and-shared pods are in constant circulation, allowing most of the 
city's parking lots to be reclaimed for real estate or parks. Air quality 
improves, greenhouse gases decrease.

That seems to be a vision of the future a number of car manufacturers and 
tech companies are angling toward, judging from a flurry of recent auto-tech 
news. Ford recently announced a huge expansion of its Silicon Valley 
offices, which are focused on mobility issues in growing mega-cities. Google 
made headlines this week with news that it is reportedly working on a 
ride-hailing app, which could be paired with its fleet of self-driving pods 
that could be ready in five years.

Meanwhile, ride-hailing powerhouse Uber, which Google has invested in, just 
announced it will be opening the Uber Advanced Technologies Center on the 
Pittsburgh campus of robotics leaders Carnegie Mellon University. This 
partnership seems inevitable. Uber's CEO, Travis Kalanick, said at a tech 
conference last spring that his goal was to eliminate the driver, noting 
that "when there's no dude (driving) the car, the cost of taking an Uber 
anywhere becomes cheaper than owning a vehicle and car ownership goes away.

In fact, tech-native Millennials who have embraced ride-sharing and hailing 
and seem to shrug at car ownership represent a bright spot in an otherwise 
dour DOT survey. Released this week, the report points out we spend 40 hours 
a week on average stuck in traffic at an annual fiscal cost of $121 billion. 
According to "Beyond Traffic," which tellingly was unveiled at Google's 
headquarters, about 73 million U.S. Millennials age 18 to 34 are driving 
less than previous generations, logging 20% fewer driven miles in 2010 than 
at the start of the decade. And a longer-living American population also 
will embrace alternative mobility options that include self-driving cars, 
the report says.

The University of Michigan's Transportation Research Institute unveils its 
new Mobility Transformation Facility - a 32-acre self-driving car mini-city 
dubbed M City - this spring. (Photo: Courtesy of UMTRI) But Millennials in 
particular "are key to improving transportation in our urban centers," says 
Neill Coleman, spokesman for the Rockefeller Foundation, which since 2007 
has given a range of grants to organizations working on future transport 
issues. "Millennials are going to be important for our megacities' economic 
health, and the ability to attract talent will be linked to making cities 
equitable in terms of access to mobility," says Coleman, noting that in a 
2014 study 54% of Millennials said they would move to a different city if it 
offered better transportation options, and 66% said access to transportation 
was a top-three priority when considering a move.

"All the trends point to the end of (privately owned) cars," says Eric 
Jaffe, editor of the 2014 e-book The Future of Transportation , part of The 
Atlantic magazine's CityLab offshoot. "The natural pairing we're heading 
toward is e-hailing and a driverless taxi network. Jaffe say one autonomous 
taxi can replace the need for at least a dozen privately owned cars, while 
eliminating the need for parking spaces, which often take up as much as a 
third of the land area in a given city.

"Americans still drive a huge amount, but we'll need to create other 
choices," he says.

The first city to make the revolutionary switch to autonomous taxis isn't 
likely to be in this country. Experts routinely single out congested 
non-U.S. capitals as prime candidates for transportation makeovers. Studies 
show that "the mobility demand of a city like Singapore could be met with 
30% of its existing vehicles," says Carlo Ratti, director of the Senseable 
City Lab at the Massachusetts Institute of Technology. "And our Lab research 
suggests that number could be cut by 40% more if passengers were willing to 
share a vehicle. Ratti says that it's little surprise companies ranging from 
Ford to BMW are envisioning a future where they are less retailers of a 
private purchase and more "mobility providers" that sell fleets of shared, 
autonomous vehicles.

"Such reductions in car numbers would dramatically lower the cost of our 
mobility infrastructure and its associated energy cost," he says.

So what are we waiting for?

To begin with, while automated car technology is advancing rapidly, it still 
isn't fully baked. But more significantly, regulatory issues abound as 
states individually grapple with safety issues associated with autonomous 
vehicles.

"Trust will be very key to the acceptance of self-driving cars," says 
Richard Vaughn, manager of design experience at Visteon Corp., which 
develops in-car tech for a range of automakers. "We'll need to redefine 
terms like 'car,' and retrain the way we think.

Autos in the past had a front and back, but in the future they may not be 
directional. Among the various research projects at MIT's Senseable City Lab 
is one that tracks layers of digital mobility in major global cities, such 
as this one slide focusing on Singapore. (Photo: Courtesy of MIT Senseable 
City Lav)

Whatever they look like, they better not put us in danger. To help ensure 
that, a 32-acre spread in Ann Arbor, Mich., is being dedicated to thoroughly 
testing self-driving cars. Dubbed M City and due to open this spring, the 
facility will repeatedly run autonomous vehicles through scenarios they're 
likely to encounter in the real world people darting out from between parked 
cars - until their software and sensors are unimpeachable.

"We're on the cusp of a revolution," says Peter Sweatman, director of the 
University of Michigan's Transportation Research Institute, which oversees M 
City's research and has the assistance of five top automakers. "We need a 
new transportation ecosystem to make the 21 st century a livable reality. 
And no one company will come up with it, we need to work together.


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