If KFC can make an old Southern "Colonel" work as their spokesperson in urban areas, maybe Pizza Hut can make food served in a hovel sound good. From isdgn:Pizza the Hut With a significant decline in sales, Pizza Hut is responding to the tough economic times by launching a new branding strategy. Will ‘The Hut’ make you want to eat out again? It's no secret, more consumers are choosing to dine at home and avoid 'junk' foods to save money. The largest player in the pizza industry is trying to win back pizza fans with a new image and menu items like all-natural multigrain pizza, lasagna, and wings. -- Posted By Matt Maul to Maul of America at 7/14/2009 02:28:00 PM