Hi, The study was interesting. For all that it was 'negative' towards Bush, it was not negative towards the Iraqi War. Curious, I think. Wonder what that was all about? I am surprised that they did not analyze radio talk shows...for although they are not strictly 'news', in this part of the country, that is where most of the people get their news (and slanted news coverage...) I also wonder which newspapers that they DID cover--for that would make a difference. Were they primarily in the "Blue" states--in which case they knew the bias of their readers and were just doing the "new" "Give 'em what they want" [news that 'fits'] versus the 'give 'em what they need' [news that hits three points of view with one point of view favored each day, thus offending two groups each day--but overall, balance occurs...though this is a bit old-fashioned of a point of view...] Would be interesting to look at the newpaper coverage in the Red States--and to compare that even within the state for the coverage of the rural/urban/suburban areas--who are all different points of view. I know that the KC Star even before the election sent out a query looking for more conservative columnists/writers. So, they are addressing the 'give 'em what they want' concept here, anyway. The following part of the story that I selected out of it would argue towards the theory we have all heard here (particularly from our token Silicon Valley resident) that the traditional news coverage is not longer relevant in that it is not where most people get their news. (Here it is not even the Internet--it's AM talk radio) But, it was also intriguing to note that it is all still marketing--not new content, just new ways to provide/spin it... Best, Marlena in Missouri still thinking of the persecution of those who are not in the Bush Camp...if you are in the midst of a Red State...for it exists and the Bush Bullies are alive and still well in my world...You have to be careful in your job, your school, almost anything...It's kind of fascinating if you are able to step back and dance on the tightrope...though playing and catering to that tune recently made me think of the full wording of the Declaration of Independence. Grounded with the earth today, Marlena in Missouri _cabrian@xxxxxxxxxx (mailto:cabrian@xxxxxxxxx) writes: The study noted a huge rise in audiences for Internet news, particularly for bloggers whose readers jumped by 58 percent in six months to 32 million people. Despite the growing importance of the Web, the report said investment was not keeping pace and some 62 percent of Internet professionals reported cutbacks in the newsroom in the last three years, even more than the 37 percent of print, radio and TV journalists who cited cutbacks in their newsrooms. "For all that the number of outlets has grown, the number of people engaged in collecting original information has not," the report said, noting that much of the investment was directed at repackaging and presenting information rather than gathering news. ------------------------------------------------------------------ To change your Lit-Ideas settings (subscribe/unsub, vacation on/off, digest on/off), visit www.andreas.com/faq-lit-ideas.html