[klaatumail] Re: Amazon CD sales
- From: Jaimie Vernon <bullseyecanada@xxxxxxxxxxx>
- To: <klaatumail@xxxxxxxxxxxxx>
- Date: Fri, 7 Aug 2009 14:33:23 -0400
At Date: Fri, 7 Aug 2009 10:26:22 Jim wrote:
> Note to self: Put solo stuff on Amazon, and do it before Jaimie beats me to
> the punch.
Which solo stuff is that?
> Advertising in CD booklet: I say brilliant! In-pack advertising and trailers
> have helped bring the price of DVDs down (it started with Beta and VHS, of
> course). The next step would be a complete product tie-in - the CD includes a
> coupon for $1 off a health/beauty item, and that same item has an on-pack
> coupon for a dollar off the new CD. Ask Disney whether it works. As long as
> the sponsor doesn't control the content, I say go for it. Some CDs have had
> limited advertising in the past - McCartney even put out a CD that was an ad
> for Fidelity Investments. You have the various "exclusive" deals to sell at
> Starbucks, WalMart, or Best Buy. All of those are forms of advertising, too.
>
Yup. And, in fact, record labels were advertising on the back cover of LPs and
in the dust sleeves since the invention of the format in 1949. This is NOT a
new concept...what it is, is a revival of an old concept.
Jaimie Vernon,
President, Bullseye Records
1-800-JOE-RADI(O) // 1-800-563-7234
CDs: http://www.bullseyecanada.com
MP3s: http://www.bullseyesongs.com
RADIO: http://www.radiothatdoesntsuck.com
SWAG: http://www.cafepress.com/bullseyecanada
TWITTER: http://www.twitter.com/bullseyecanada
MYSPACE: http://www.myspace.com/bullseyecanada
Author, Canadian Pop Music Encyclopedia
http://jam.canoe.ca/Music/Pop_Encyclopedia/
PERSONAL - http://www.myspace.com/jaimievernonsmovingtargetz
- http://radio3.cbc.ca/bands/Jaimie-Vernon
BLOG - http://verminator.livejournal.com
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