[infoshare] leadership] CVS press release

From: "Maria" <malyn87@xxxxxxxxxxxxx>
To: "Info" <infoshare@xxxxxxxxxxxxx>
Date: Fri, 31 Jul 2009 08:13:32 -0400
> From: slovering
> To: leadership@xxxxxxx
> Cc: announce@xxxxxxx
> Sent: Thursday, July 30, 2009 10:35 AM
> Subject: [leadership] CVS press release
> For Immediate Release
>
> CONTACTS:
>
> Mike DeAngelis
>
> CVS/pharmacy
>
> (401) 770-2645
>
> Mitch Pomerantz
>
> American Council of the Blind
>
> (626) 372-5150
>
> Adrianna Montague-Gray
>
> American Foundation for the Blind
>
> (212) 502-7675
>
> CVS/pharmacy Enhancing Accessibility for the Visually Impaired To Its Web 
> Site and Store Point-of-Sales DevicesInitiative Announced In Collaboration 
> with State and National Organizations for the Blind
>
> WOONSOCKET, R.I., July 30, 2009:  CVS/pharmacy, the nation's largest 
> retail pharmacy, announced today that it is implementing functional 
> improvements to benefit its customers with visual impairments and other 
> disabilities.  The company has installed tactile keypads in all CVS stores 
> and it will enhance its website in 2009.
>
> Today's announcement is the result of a collaboration between 
> CVS/pharmacy, the American Foundation for the Blind, American Council of 
> the Blind and California Council of the Blind.  CVS/pharmacy's actions 
> were applauded by these groups.
>
> "We are pleased to collaborate with organizations committed to advocacy 
> for the blind and introduce service enhancements in our stores and online 
> that will increase access for our visually impaired customers," said 
> Helena Foulkes, Executive Vice President and Chief Marketing Officer of 
> CVS Caremark.
>
> Point-of-Sale Improvements
>
> CVS/pharmacy's point-of-sale improvements are designed to assist customers 
> who cannot read information on a flat-screen point-of-sale device and 
> therefore cannot privately enter their PIN or other confidential 
> information.  All CVS stores have been equipped, at a minimum, with a 
> tactile device at both the front check-out counter and the pharmacy 
> counter to ensure that customers unable to use a flat-screen keypad do not 
> have to provide their PIN to a store employee.  The company is also 
> training its store employees to provide appropriate interaction with 
> visually impaired customers regarding the use of the new tactile devices.
>
> "Without tactile keys, blind and visually impaired people have no choice 
> but to share their Pins with strangers," explained Melanie Brunson, 
> executive director of the American Council of the Blind.  "Today's 
> announcement, and the collaboration that led to it, demonstrates 
> CVS/pharmacy's ongoing commitment to its blind and visually impaired 
> customers."
>
> Web Site Access
>
> The initiative includes CVS/pharmacy's commitment to ensure that its 
> online pharmacy, www.cvs.com, is accessible to persons with a wide range 
> of disabilities, including blind computer users who use a screen reader or 
> magnification technology on their computers and those who rely on a 
> keyboard instead of a mouse.  CVS.com will implement these enhancements by 
> the end of 2009.
>
> "An accessible web site is crucial if people with vision loss are to 
> obtain goods, services and information on an equal footing," said Paul 
> Schroeder, vice president, programs and policy group of the American 
> Foundation for the Blind.  "We appreciate CVS/pharmacy's commitment to 
> ensure that CVS.com is usable by the broadest range of online consumers, 
> including those who have disabilities."
>
> About CVS/pharmacy
>
> CVS/pharmacy, the retail division of CVS Caremark Corporation (NYSE: CVS), 
> is America's largest retail pharmacy with more than 6,900 CVS/pharmacy and 
> Longs Drugs store locations. CVS/pharmacy is committed to improving the 
> lives of those we serve by making innovative and high-quality health and 
> pharmacy services safe, affordable and easy to access, both in its stores 
> and online at CVS.com. General information about CVS/pharmacy and CVS 
> Caremark is available at www.cvscaremark.com.
>
>
[infoshare] leadership] CVS press release

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