MEDIA RELEASE – Sunday 4th August The Big Latch On, an International Synchronized Breastfeeding Celebration for World Breastfeeding Week Final Count On Friday 2nd August and Saturday 3rd August at 10:30am each day, women and their children came together round the world and breastfed simultaneously as part of the Big Latch On. This year the Big Latch On has grown with 621 locations registered across 25 countries and a new Big Latch On record of 14,518 children breastfeeding (all numbers are provisional). “Numbers really are only a small part of the story though. This event is held to develop the support of local communities for families. I know many friendships were formed this morning and all those who were involved had lots of fun. It is really important that we continue to make breastfeeding in public a normal and supported part of having a child.” “Congratulations everyone.” For more information about the Big Latch On please see www.biglatchon.org Contact: Joanne Edwards Global Coodinator Joanne@xxxxxxxxxxxxxx Sent from my iPhone