Home Based Online Marketing News Your Subject Line Is Everything
- From: Roger Schoenwald <rwspub@xxxxxxxxx>
- To: hbomn@xxxxxxxxxxxxx
- Date: Sat, 19 Oct 2002 04:06:32 -0700 (PDT)
HOME BASED ONLINE MARKETING NEWS
"Helping You To Be Successful Online"
A e-zine publication of
RWS Publishing
Onlinesuccessstrategies.com
October 19, 2002
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
Hello Subscribers,
In Today's Issue
1. Your Subject Line Is Everything
2. Online Marketing Product Profile
3. E-Commerce Resources
4. Subscribers 2 Line Ads
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1. This Weeks Success Article
"Your Subject Line Is Everything"
By: Kevin Nunley
Somewhere in the not so distant past, I remember reading
each and every email I got. The Internet was still new and
it wasn't uncommon to go entire days without receiving a
single message.
Now, if you have any visibility at all online, you get at least
a hundred message a day from spammers and viruses. The
real challenge is not to get carried away with the speed
delete key and nuke the lovingly typed email from Mom.
Her invitation to dinner could fly unnoticed into the trash
bin along with the 57 identical offers to earn $17,000 in a
weekend and the ALL CAPS pleas from a stranger in Africa
wanting to share millions with you.
The plain truth is we get SO MUCH email that it's tempting
not to read ANY of it. That's why the subject line has
become all important. If your subject line doesn't GRAB the
reader, your email will never get read.
Here are some simple ways to dramatically increase the
results your messages pull...simply by making your subject
line as effective as it can be.
1. Use the recipient's name at the beginning of the subject
line. It's simple and it works. People open emails that have
their name at the beginning. This even works with canned
autoresponder messages.
2. Put the juiciest, most meaningful and exciting words at the
BEGINNING of your subject line, instead of starting with
less important words: Joni, here is an way for you to know if
you have rabies.
Notice how the important words appear so late in the subject
line that they probably won't be included on the screen for
the person who receives it.
Instead, put the important words right at the beginning
where they are sure to be seen: Joni, you might have rabies--
how to know.
Granted, your high school English teacher wouldn't approve
of your sentence structure in the second example. But you
will get far more response by putting YOU and RABIES
somewhere near the beginning.
3. Leave out the ALL CAPITALS. Anything with ***, $$$,
=>=>, or FREE tends to get deleted. I you're like me, you see
it coming up the line in your side vision and you delete it
without even reading the words.
4. Don't try to be cute. I was thinking.... reads the subject
You have to open the message to see the rest of the
sentence....that you would need my phone number to call
me.
Subject lines that aren't clear tend to get the axe. In fact,
that works for any headline anywhere: in a press release, at
the top of a web page, or at the beginning of an ad. You'll
get far better response when your subject or headline gives
a clear idea of what the message is about.
Email is by far the most widely used tool on the Internet. It
has an immense power to help even the smallest business
get started and flourish. But experts are worried that the
non-stop barrage of spam and viruses are going to send
millions back to fax and phone. Until new software gets
the problem under control (and we're well along the way to
doing that), get your message past the delete key with a
headline that gets attention and communicates the
importance of your message.
###
Kevin Nunley writes winning web copy, articles, and ads for
wasclients large and small at http://DrNunley.com Read his
10,000 FREE marketing ideas to help you promote your
business for $1 a day. Reach him at, mailto:kevin@xxxxxxxxxxxx
or 801-328-9006.
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Thanks for reading Home Based Online Marketing News!
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(C) Copyright 2002 RWS Publishing
Roger Schoenwald
rwspub@xxxxxxxxxxxxxxxxxxxxxxxxxxx
Tools and Products to Make Money Online
http://onlinesuccessstrategies.com
publisher@xxxxxxxxxxxxxxxxxxxxxxxxxxx
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