[guide.chat] face book to pay out lawsuit to angry users
- From: vanessa <qwerty1234567a@xxxxxxxxx>
- To: "GUIDE CHAT" <guide.chat@xxxxxxxxxxxxx>
- Date: Mon, 18 Jun 2012 10:06:52 +0100
Facebook to pay out $10m to settle lawsuit with angry users
Facebook has agreed to pay out $10m (£6m) to five users who were angry about
their profile being used in adverts on the site.
Facebook has settled a lawsuit with users angry about their names being used in
sponsored stories.
By Emma Barnett, Digital Media Editor9:20AM BST 18 Jun 2012Comment
The legal case against Facebook began last year, after users were annoyed about
their faces being used as part of Facebook?s ?sponsored stories? ? which allow
brands to use the photos and names of people who have ?liked? their brand in
their adverts on the social network.
At the time a Facebook spokesman said: ?We are reviewing the decision and
continue to believe that the case is without merit.?
However, the social network, which is struggling to retain its huge valuation
post its recent flotation, settled the proposed class action lawsuit last month
and has now agreed a compensation figure.
Facebook has agreed to pay out $10m to settle the suit, but the type of
settlement means the payment will go to charity as opposed to the individuals
who brought the case. A judge still needs to approve the settlement.
Last year, in a BBC documentary about Facebook, presenter Emily Maitlis asked
Elliot Schrage, Facebook?s head of global communications and public policy,
about this type of controversial activity on the site.
Facebook settles lawsuit with angry users 23 May 2012
Facebook challenged over putting users in adverts 21 Dec 2011
He said that by people clicking the ?like? button on brands? Facebook pages,
was them effectively giving their consent for their name to be allied to that
company and endorsing it in a sponsored story or advert.
In the suit, Mark Zuckerberg, the site?s 28 year-old founder and chief, was
quoted as saying a trust referral by a user was the ?Holy Grail? of advertising.
U.S. District Judge Lucy Koh said the plaintiffs had shown economic injury
could occur through Facebook's use of their names, photographs and likenesses.
?California has long recognized a right to protect one's name and likeness
against appropriation by others for their advantage,? Koh wrote.
The case is the first one of its kind to have made any progress in the courts.
Previous similar cases have been thrown out or have failed. It may mean
thousands of other disgruntled Facebook users could advance similar cases.
However, if the case had succeeded, rather than being settled, consumer rights
groups had hoped it could mean a major change as to one of the ways Facebook
makes money out of marketing brands.
Facebook?s share price has plunged 21 per cent since it floated last month.
from
Vanessa The Google Girl.
my skype name is rainbowstar123
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