Displaysense talking food display to help the blind - A message of epic pro-portions
- From: "BlindNews Mailing List" <BlindNews@xxxxxxxxxxxxxxx>
- To: <BlindNews@xxxxxxxxxxxxx>
- Date: Mon, 17 Dec 2007 14:50:23 -0500
WebWire.com (Press Release)
Monday, December 17, 2007
Displaysense talking food display to help the blind - A message of epic
pro-portions
By Displaysense Ltd
WEBWIRE - Monday, December 17, 2007
Contact Information
Steve Whittle, PR Manager
Displaysense Ltd
08452008139
enquiries@xxxxxxxxxxxxxxxx
Displaysense, the one stop shop for catering displays and retail display
products, are looking to introduce a glass cake dome that plays a recorded
message or slogan when it is opened. Although this talking food display is
still in its concept stage, it is thought that this message or slogan will help
the blind and partially sighted when they are shopping. The message in the
display could tell a customer what the product is, what would compliment it,
how much this product would cost and even the products nutritional value if it
is for food or drink.
Displaysense already sell a wide variety of catering accessories and displays
but this talking cake dome is thought to be a first for the retail environment
and will compliment the range of useful household products designed to benefit
the blind. The message played in the proposed food display can be re-recorded
over and over again, with the message saved on a small memory card attached to
the under side of the display. Not only does this concept product have
implications for the blind, but large multinational corporations such as
Coca-Cola may show interest if they could get the recorded message to play
their well known jingle as a customer opens up a fridge. Or even an opportunity
to up sell or cross-sell complimentary products, such Pick & Mix displays in
Woolworths promoting 3 for 2 offers.
Steve Whittle, marketing manager of Displaysense said, "This glass cake stand
concept is a fantastic idea brought about by a number of customers who
regularly have to provide a service to the blind and partially sighted. We have
also contacted the RNIB, who had a positive reaction to the talking catering
display and are supportive of any product that helps the blind or partially
sighted." With this in mind, the company have only recently been considering
the possibility of a catering display with a re-recordable message. Steve then
went on to say, "we have unwavering confidence in this product concept that,
apart from the immediate solution to aid the blind, we can foresee large
companies taking an interest by using it as an advertising tool, right down to
a small café to play a pre-recorded welcome message to customers as they peruse
the food on display".
One issue that has arisen during recent talks is the possibility of the talking
display becoming a disturbance and annoyance to the general public, much like
mobile phone ring tones. Certainly in the construction of the device, these
factors will be considered, as the audio presentation should only be audible to
the recipient of the message. However, Displaysense will also include an off
switch for retailers and cafes to play their desired message during certain
hours of the day. The message that is stored on the food display such as a
storage jar or sweet dispenser can be changed and recorded over again and again
and although this product is in early development, Displaysense have a
selection of cake stands, acrylic boxes and trays available that are both easy
on the eye and simple to use.
About Displaysense
Displaysense was established in September of 1978 as a manufacturer of quality
point of sale displays. They have a wealth of experience in design and
manufacturing and have been able to develop their ever growing standard range
of over 1500 displays. The range is now hugely diverse including brochure,
poster and leaflet displays, window mannequins, modular shelving units,
exhibition displays and general display boxes and trays.
Displaysense works with a large range of clients including, retailers (multiple
and independent), blue chip corporate clients, cafés, bars, restaurants and
night clubs, shop and office fitters, marketing and promotions companies,
designers and architects, product distributors, exhibition contractors and
exhibitors, printers, councils and NHS trusts, charities, schools and
universities.
Displaysense is a one-stop-shop for retail display products and all shop
display, catering display and exhibition display requirements.
PR contact:
Steve Whittle
Displaysense Ltd
Unit 5
Raynham Close
Bishop's Stortford
Hertfordshire
UK
CM23 5PJ
0845 200 8139
http://www.displaysense.co.uk/
http://www.webwire.com/ViewPressRel.asp?aId=55193
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