At Research Relevance we discussed how devices may be used for certain types
of tasks and not others.
This analysis finds that despite the small screen space and multitasking
often associated with cellphones
<http://www.pewinternet.org/2015/08/26/americans-views-on-mobile-etiquette/>
, consumers do spend more time on average with long-form news articles than
with short-form. Indeed, the total engaged time
<http://www.journalism.org/2016/05/05/parsely-terminology/#engaged-time>
with articles 1,000 words or longer averages about twice that of the engaged
time with short-form stories: 123 seconds compared with 57.
.However, when looking solely within either short- or long-form content,
engaged time varies significantly depending on how the reader got to the
article, whether it is midday or evening, and even what topic the article
covers, according to the study.
.Twitter tends to bring in people who spend more time with content.
http://www.journalism.org/2016/05/05/long-form-reading-shows-signs-of-life-i
n-our-mobile-news-world/
best,
debbie
Debbie Abilock
<https://prezi.com/tftyaf7wjmds/debbie-abilock-adding-friction/> Adding
Friction, a column @SLC
