[authorme] PUBLISHING EMERGING WRITERS - NOVEMBER 2009
- From: "Bruce Cook, AuthorMe.com" <cookcomm@xxxxxxx>
- To: authorme@xxxxxxxxxxxxx
- Date: Sun, 1 Nov 2009 14:30:19 -0800 (PST)
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In this issue...
PUBLISH YOUR BOOK ON KINDLE - Bruce Cook
SEVEN SECRETS OF WRITING A BOOK THAT SELLS - Penny C. Sansevieri
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PUBLISH YOUR BOOK ON KINDLE – Amazon.com
by Bruce Cook
If you’re interested in test-marketing your book, you might want to try
the fast-building market of readers who own a Kindle book reader. You
can publish there at no cost, set your own price, and control your
formatting. On Kindle, it’s also possible to print a short manuscript.
The greatest hurdle is that Amazon requires you enter your checking
account information. While Amazon is a trustworthy company, you may not
have a bank account you can register.
To publish for Kindle, see
http://forums.digitaltextplatform.com/dtpforums/index.jspa
To use this service, log in to your Amazon.com account (or create one)
and register with Amazon’s “Digital Platform”.
Prepare the following items before submission.
Your manuscript, ideally with a title page and table of contents. (Word
or pdf formats are typical.)
A Title and author name.
If you have a copyright, have that info available. (There is no
requirement to have an isbn number.)
A “blurb” of around 100-200 words to describe your book.
A list of key words, separated by commas. These are “flags” for search
engines to use in listing your book.
A price. Amazon will compute your profit. Check current Kindle prices
on new books to be sure your price is competitive.
Once you fill in the required info, upload your book and wait patiently
until the system converts your book to html format for the Kindle.
After this point, you can preview the Kindle display. You are permitted
to alter the html code (help is provided).
If you successfully sell to “Kindlers,” please let us know at
cookcomm@xxxxxxxx
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SEVEN SECRETS OF WRITING A BOOK THAT SELLS
by Penny C. Sansevieri
It's one thing to write a book, it's an entirely different thing to
write one that's a saleable, viable, marketable product. Ensuring the
success of a book is something even the biggest publishers have never
been able to guarantee. Mitigating circumstances, flash trends, and
world events will all affect buyer preferences. That said, there are
still ways to leverage the sales-factor in your favor and here's how
you do it.
1. Know your readers. We're not just talking about whether your readers
are male or female. You'll want to know myriad factors about your
audience. How old are your readers (age range)? Are readers married,
single, or divorced? Where do your readers live (generally)? What do
your readers do for a living? What other books/publications do they
read? Develop a profile that includes where they shop, what clubs they
belong to, etc.
These elements will help you incorporate these aspects into your book
*and* help you unearth salient marketing opportunities (i.e.,
publications and stores).
2. Know your market. What's the market like for your book? Is there a
trend out there you're positioning yourself toward? Are you reading all
the publications related to this topic/trend? Are there any "holes" out
there your book could fill? What's the future for this market/topic?
For example, let's say you're a fiction writer looking to publish chick
lit. Go to any bookstore and you can't help but spot the cutsie, pink,
cartoonish covers. Many thought this trend was dying out, but it has
recently seen another surge. What do you know about trends related to
your book/topic/audience?
3. Similar books. What else has been published on your topic? Have you
read all ten books in your category? If you haven't, you should. You'll
want to know everything you can about what's out there and how it's
being perceived in the marketplace. It's never a problem having a
similar topic. When I published No More Rejections - Get Published
Today, I knew there were other books out there on marketing. I read
them all--then angled my book differently.
4. Getting and staying current. What's going on in your industry today?
What are some hot buttons? What are people looking for? What's next on
the horizon for this topic/audience? If you can't seem to gather this
information through traditional channels, why not survey your target
audience? There are a number of places to run free surveys; Survey
Monkey is one of them: http://www.surveymonkey.com
5. Follow the media. What's the media talking about these days? Keep
track of media buzz--what they're paying attention to and what they're
writing about. Delve beyond the front page of your paper to the second
or third page and see what's filling the pages. If you can get your
hands on out-of-state papers, do a comparative review. Do you see a
trend in coverage? Is there something that seems to be getting more
buzz even if it's on page six?
6. Talk, teach, listen. One of the best ways I've found to get in touch
with my audience was to teach a class and do speaking engagements. When
I was putting together my book, Get Published Today, I found that the
classes I taught provided valuable information for creating a great
book because they put me directly in touch with my audience!
7. Timing is everything. When do you plan to release your tome? Are you
releasing around a holiday or anniversary? Could you take advantage of
any upcoming event and/or holiday for your book launch?
http://www.writing-tips.moneybizhome.com/
http://www.book-marketing.moneybizhome.com/
Penny C. Sansevieri is a book publicist who turns authors into success stories.
Get her free author marketing newsletter and insider tips at
http://www.amarketingexpert.com
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Publishing Emerging Writers
November, 2009 (No. 1011)
Publisher: Cookcomm - Bruce L. Cook, 6086 Dunes Drive,
Sanford, NC 27332 USA.
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