atw: Re: SEC: UNCLASSIFIED Re: Naming cars (WAS Offshoring: Don't shoot the messenger)
- From: "Michael Granat" <mgranat@xxxxxxxxxxxxxx>
- To: <austechwriter@xxxxxxxxxxxxx>
- Date: Thu, 26 Aug 2004 12:42:34 +1000
Actually, Howard (S),
We at the agency (McCann Erickson) at the time (mid 1980s) always
suspected that the car model name of "Barina" was some cruel joke
from the GMH client about that car's (then) Japanese (rebadged Suzuki
Swift) origins, as a pun on the Commodore "Berlina" model alongside which=
it was to be sold. Perhaps a cross-reference to the industry in-joke of
the Mitsubishi "Starion", named by a Japanese product manager who must
have been feeling a little hoarse after getting his oats. ;-)
Neigh! I shouldn't have said that!
Perhaps the best dud car name of the lot was that of the Nissan
"Cedric", which that company gave what it thought was a sophisticated,
upper-crust British moniker to their then mainstream company flagship.
For us here in the land of Aus, "Cedric" smacked of all the driving
excitement of a bowls tournament for the over 90s.
Cheers,
Michael
Michael E. Granat
T/as Write Ideas
E-mail: mailto:writeideas@xxxxxxxxxxxxxx
Web: <http://home.pacific.net.au/~megranat/>
Without Prejudice.
E&OE.
-----Original Message-----
From: Silcock, Howard DR [mailto:Howard.Silcock@xxxxxxxxxxxxxx]
Sent: 26 August 2004 11:48
To: Austechwriter (E-mail)
Subject: atw: SEC: UNCLASSIFIED Re: Naming cars (WAS Offshoring: Don't
shoot the messenger)
Well, that was an easy piece of research. Thanks, Michael, for your words=
from the horse's mouth. I didn't realise that the same people who created=
those mind-numbing TV ads also came up with the names.=20
Maybe I should get them to rebrand and sell me too. (No, that was definit=
ely
a joke! Approaches from advertisers are NOT wanted.)
=20 Howard Silcock
=20 --------------------------------------------------
=20 Howard L. Silcock
=20 Technical Writer, EMS Program
=20 Information Systems Division
=20 (02) 626 69735 =20
=20 --------------------------------------------------
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