[access-uk] Re: freeview

  • From: George Bell <george@xxxxxxxxxxxxxxxxxxx>
  • To: "access-uk@xxxxxxxxxxxxx" <access-uk@xxxxxxxxxxxxx>
  • Date: Sat, 30 Aug 2014 11:33:01 +0000

David,

If even I meet you daughter, you'd better make sure she has a set of ear plugs 
inserted.  I've seen that advert, and the kindest thing I can say about it is 
not for this list.  I've even have our cars insured though Saga having had my 
free bus pass for the last 7 years.

Just thinking out loud - isn't the term "visual media advertising" somewhat 
discriminatory?   As in, "We don't care if you are elderly and your sight is 
deteriorating?"

George.

-----Original Message-----
From: access-uk@xxxxxxxxxxxxx [mailto:access-uk@xxxxxxxxxxxxx] On Behalf Of 
David W Wood
Sent: 30 August 2014 12:21
To: access-uk@xxxxxxxxxxxxx
Subject: [access-uk] Re: freeview

George

I had a conversation about this with my daughter a few months ago.
She works for a visual media advertising agency in Soho and was the production 
director on an advert for Saga.  Picture of the hotel where, supposedly, it was 
started, and pictures of Folkestone.
Nice music, footage of cruise liners (inside and out), some script, but the 
only speech was "and it all started from this little hotel in Folkestone".
Meaningless!

Apparently the reason is that they aim to imprint images on the mind to 
stimulate resonance with other visual forms, such as scaffolding posters, 
billboards etc.

ATB

David W Wood 

-----Original Message-----
From: access-uk@xxxxxxxxxxxxx [mailto:access-uk@xxxxxxxxxxxxx] On Behalf Of 
George Bell
Sent: Saturday, August 30, 2014 12:10 PM
To: access-uk@xxxxxxxxxxxxx
Subject: [access-uk] Re: freeview

It's one of those adverts which drives me nuts.  It is displayed on the TV 
screen SILENTLY.

I guess after 30 years in this business I'm more aware of this kind of thing 
than many others, but it still never fails me to amaze me how many adverts 
appear on TV which do not verbally mention the name of the product.  One of the 
most recent is a beautifully arranged piece of music, which actually make me 
want to close my eyes enjoy it - all I can remember is that it's for coffee, 
and that's only because three bags of it are shown where the "Coffee" is 
prominently displayed on the bag.

George.

-----Original Message-----
From: access-uk@xxxxxxxxxxxxx [mailto:access-uk@xxxxxxxxxxxxx] On Behalf Of 
David W Wood
Sent: 30 August 2014 08:14
To: access-uk@xxxxxxxxxxxxx
Subject: [access-uk] Re: freeview

David

How did you find this out?



ATB

David W Wood 

-----Original Message-----
From: access-uk@xxxxxxxxxxxxx [mailto:access-uk@xxxxxxxxxxxxx] On Behalf Of 
David Weston
Sent: Saturday, August 30, 2014 7:27 AM
To: access-uk access-uk
Subject: [access-uk] freeview

Hi, just if you have not noticed but in the MTh September some of the channels 
on free view will be changing, so one needs to reset the TB.
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