[1stPickSites] (06/12/06) Confessions of a Car Salesman
- From: "Christy" <snowy@xxxxxxxxxxx>
- To: 1stpickSites@xxxxxxxxxxxxx
- Date: Mon, 12 Jun 2006 10:00:15 -0400
Confessions of a Car Salesman
http://www.edmunds.com/advice/buying/articles/42962/article.html
Today's site, from the noted car buying information source
Edmunds.com, is a gripping account of an "undercover"
investigation by journalist Chandler Phillips, on the less than
subtle techniques of selling cars. Readers may find this probe
into how car dealerships work riveting and
revealing.
"What really goes on in the back rooms of car dealerships across
America? ... What does the car salesman do when he leaves you
sitting in a sales office and goes to talk with his boss? ...
What are the tricks salespeople use to increase their profit and
how can consumers protect themselves from overpaying? ... [W]e
came up with the idea of hiring an investigative reporter to work
in the industry and experience, firsthand, the life of a car
salesman. ... We invite you to read the ... account of Phillips'
day-to-day experience on the car lots. Doing so will broaden your
understanding of the dealership sales process. It will also cast
a new light on the role of the car salesman. And, finally, it
will help you get a
better deal -- and avoid hidden charges -- the next time you go
to buy or lease a new car." - from the website
The article recounts Phillips' experiences in the car sales
industry from his inside positions at both high pressure and "no
haggle" dealerships.
From his attempts to get a job, to the training he received, to
the techniques he was taught to to close a deal, Phillips walks
the consumer
through the steps it takes to make a sale from the salesman's
perspective. More than a primer on how to sell a car, this
investigation exposes the practices of how many dealerships
manipulate customers into paying a higher than necessary price
for their new cars. Revealing the pressure car salesmen
themselves are under to manipulate buyers, the story discloses
details on finance charges, excessive lease payments, inflated
car prices and how the dealership itself is the winner on most
car sales; and how to avoid being a victim of these practices.
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