Dear Website Users Group Steering Committee Members: As you know, the notice and registration form for the upcoming Website Users Group session on November 20th was sent out to the agencies in our network. We hope that each of you are planning to attend as well--it promises to be an excellent session, as you well know, since you helped to plan it! So that we may have an exact count of attendees that day, could you please complete and return the registration form? For your convenience, you will find a copy of this form below. Thanks and see you on the 20th. Suzanne Kronfeld and Sally Kaplan UJA-Federation of New York WEBSITE USERS GROUP PROGRAM "THE BASICS OF E-MARKETING" Online Marketing Communications Strategy and Tactics Thursday, November 20, 2003 3:00 - 5:00 p.m. UJA-Federation 130 East 59th Street Click <http://www.ujafedny.org/site/R?i=IFcxQB38vR7LD9vZkw9xAw..> here to register online You have probably asked the following questions more than once: "How can I woo the right people to my Web Site on a non-profit marketing budget (or lack thereof)? and "How can I make the 'right people' want to visit again and again?" This workshop will help you answer those questions and will cover: · Making a place for online marketing into your organization's strategic communications plan · The basics of user-friendly Web copywriting and design · Creating an online press area journalists will want to use · The information that you should put on your "Support Us" page · Search engine optimization "on the cheap" · What to consider when you consider e-mail marketing Time will be allotted for networking and for discussing needs and interests of participants. Presenter: Kate Hartnick Elliott is the President and Founder of Hartnick Consulting, Inc. Her firm provides marketing strategy, branding, public relations, and other communications solutions for clients. A well-known marketing expert, Kate has spoken on marketing topics at the New School, The Support Center for Nonprofit Management, Columbia and Vanderbilt Business Schools, and to Carnegie Corporation of New York and Seedco grantees. UJA-Federation Network Website Users Group Steering Committee: Bernie Kosberg, Chair, Stephen Carl, Michael Davis, Jason Gitlin, Morry Galonoy, David Hollander, Sally Kaplan, Karen Kolodny, Suzanne Kronfeld, Jason Selss, and Sandy Williams. RSVP BY: November 4, 2003 Fee: $10 per person <http://www.ujafedny.org/site/R?i=QDdRAkD-VMzLD9vZkw9xAw..> Click here to register online. For further information, please contact: Sally Kaplan kaplans@xxxxxxxxxxxx <mailto:kaplans@xxxxxxxxxxxx> or 212-836-1203 Suzanne Kronfeld kronfelds@xxxxxxxxxxxx <mailto:kronfelds@xxxxxxxxxxxx> or 212-836-1229. Future session topics to include: Writing and Managing your Website's Content and Information Technology. This Website Users Group session is open to affiliated agencies in the UJA-Federation network and is part of an ongoing, effort to provide opportunities for continuous exchange of information and ideas, collaborative efforts, and cooperative learning. <http://www.ujafedny.org/site/PixelServer?j=-lRxn-ooU3PLD9vZkw9xAw..> UJA-Federation cares for those in need, rescues those in harm's way, and renews and strengthens the Jewish people in New York, in Israel, and around the world. To send a message to the group simply send email to wugsteering@xxxxxxxxxxxxxx To respond to an already posted message, simply hit reply. To unsubscribe from this list, send an email to wugsteering-request@xxxxxxxxxxxxx with 'unsubscribe' in the Subject field. **Please note**: Online, searchable archives of our list postings are available at http://www.freelists.org/archives/wugsteering Each list's archive is automatically updated as new messages come in. There's a FAQ at http://www.freelists.org/help/faq.html if you have any questions about this list.