[wugsteering] Website Users Group Program: "The ABCs of Writing for the Web"

  • From: "Kaplan, Sally" <KAPLANS@xxxxxxxxxxxx>
  • To: "'wugsteering@xxxxxxxxxxxxx'" <wugsteering@xxxxxxxxxxxxx>
  • Date: Thu, 22 Jan 2004 11:29:30 -0500

Dear Members of Website Users Group Steering Committee:
As our committee decided last fall, the second website users group session
for the year will be on the topic of Web Content.  It will be held on
Thursday, February 19th, and Morry Galonoy and his colleague, Andrea Moed,
will be our presenters. 

We would appreciate if you would review the draft of the flyer/registration
form below and get back to us as soon as possible if you have any comments
or suggestions--either about flyer or about the program itself.  We would
like to send these out to our agencies by the end of this week or early next
week.  (Note that this draft is just a mock-up...the links are not actually

Thanks, as always, for your involvement in this program. and we will look
forward to seeing you on the 19th of February.


Sally Kaplan and Suzanne Kronfeld


UJA-Federation of New York

Techniques for Writing Effective Copy for your Website
Thursday, February 19, 2004
2:30 - 4:30 p.m.
UJA-Federation  130 East 59th Street

Click  <http://www.ujafedny.org/site/R?i=IdX3gcLZEfHLD9vZkw9xAw..> here to
register online

You have probably wondered whether the content on your organization's
website is inviting, readable, and effective.  This workshop will address
the basics of creating user-friendly web content, including:
· Encouraging people to read the information on your web pages
· Making the content  clear, concise, and readable 
· Adapting information from brochures, newsletters, and other materials to
your website
· Tips and techniques for creating effective copy, including "chunking",
stylistic additions, and use of links

Following the large group presentation, we will break out into smaller
groups, each led by a website professional, in which you will receive
feedback, ideas, and suggestions about your agency's web content.   


Morry Galonoy is principal of Litchinut, a design studio specializing in
user-centered design. He is the founding director of Web Producers
Organization and an adjunct faculty member at Parsons School of Design and
New School University.  He holds a masters degree in Interactive
Telecommunications from New York University and a bachelors in Corporate
Communication from the University of Baltimore.

Andrea Moed is a designer, writer and consultant specializing in
site-specific and location-centric media for the web and wireless devices.
Recent clients have included the Prospect Park Audubon Center, the Prospect
Park Alliance, the Wi-Fi Salon and the Usable Products Company. Andrea has a
master's degree from NYU's Interactive Telecommunications Program and
teaches at the Parsons School of Design. Her writing on design and
technology has appeared in I.D., Print, Metropolis, ACM Interactions and
many other publications.

UJA-Federation Network Website Users Group Steering Committee:  Bernie
Kosberg, Chair,  Stephen Carl, Michael Davis, Jason Gitlin, Morry Galonoy,
David Hollander, Sally Kaplan, Karen Kolodny, Suzanne Kronfeld, Jason Selss,
and Sandy Williams.  

RSVP BY:  February 6, 2004       Fee:  $10 per person

Click  <http://www.ujafedny.org/site/R?i=CveHzQWxbnvLD9vZkw9xAw..> here to
register online.
For further information, please contact:  Sally Kaplan kaplans@xxxxxxxxxxxx
<http://www.ujafedny.org/site/R?i=OoJ3wR8zKhzLD9vZkw9xAw..>  or 212-836-1203
Suzanne Kronfeld   kronfelds@xxxxxxxxxxxx
<http://www.ujafedny.org/site/R?i=UO1JYFj5Hh3LD9vZkw9xAw..>   or

This Website Users Group session is open to affiliated agencies in the
UJA-Federation network and is part of an ongoing, effort to provide
opportunities for continuous exchange of information and ideas,
collaborative efforts, and cooperative learning.

<http://www.ujafedny.org/site/CO?i=d2y-nmLoqCsYIexu6UOIqY8uFizeWeKm> from
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UJA-Federation cares for those in need, 
rescues those in harm's way, and  
renews and strengthens the Jewish people 
in New York, in Israel, and around the world. 

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