[windows2000] Article: MS Drops .NET from Server Name

  • From: "Greg Reese" <GReese@xxxxxxxxxxxxxxxx>
  • To: <windows2000@xxxxxxxxxxxxx>, <thin@xxxxxxxxxxxxx>
  • Date: Thu, 9 Jan 2003 12:57:46 -0500

this might be old news but it was new to me.

Greg

http://www.theregister.co.uk/content/4/28802.html

MS dumps .NET tag in latest Windows Server name change=20
By John Lettice <mailto:john.lettice@xxxxxxxxxxxxxxxxx>=20
Posted: 09/01/2003 at 16:18 GMT
In a desperate - but, as it happens, successful - attempt to get The =
Register to write about its latest name change to .NET Server, Microsoft =
has made it a secret. Until today, anyway. The company has released the =
information, together with an explanatory backgrounder, to its partners =
under NDA, thus drawing our attention to an otherwise eminently binnable =
announcement.=20

It's not called Microsoft(R) Windows(R) .NET Server 2003 any more, since =
you ask, it's called Windows Server 2003. This tidily follows up on last =
August's name change to Microsoft(R) Windows(R) .NET Server 2003, prior =
to which its been called numerous things at various points, including =
Windows 2002 server. Not, of course, that Microsoft is confused or =
anything - oh no, sir...=20

The official rationale is that Microsoft "is making an effort to clarify =
the naming and branding strategy for .NET." At the time of the initial =
.NET announcement there was much loose talk from MS execs about 'the =
first .NET operating system' (which was sometimes XP, sometimes =
Blackcomb or whatever was deemed to be the Next Big Thing at the time), =
and this did kind of send the message that .NET was supposed in some way =
to be about operating systems. Microsoft now however seems to be moving =
it into the 'set of technologies' category to where Cairo was consigned =
when it became an UN-OS.=20

"As support for Web services becomes intrinsic across our entire product =
line," it says here, "we are moving toward a consistent naming and =
branding strategy to better enable partners to affiliate with this =
strategy and customers to identify .NET-enabled products."=20

Windows Server 2003 will also have the logo "Microsoft .NET Connected," =
as no doubt will practically everything else coming out of the Redmond =
stable, and certification under this programme will also apply to =
partner products. This logo will indicate "its ability to easily and =
consistently connect disparate information, systems, and devices to meet =
customers' people and business needs (regardless of underlying platform =
or programming language)." That last bit may have some significance - is =
it perhaps more important that Windows has fallen off .NET than that =
.NET has fallen off Windows?=20

The Q&A attached to the announcement is far too tedious and =
uninformative to bother you with, but you'll be pleased to know that the =
name change won't cause slippage:=20

"A) No -- we remain on track for a worldwide launch of Windows Server =
2003 in April 2003."=20

So they haven't printed the boxes and manuals yet. =AE=20


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