Hi, Nikki
I wholeheartedly agree with you, based on my professional knowledge and
experience. Twice. :) I'm pretty sure none of the comments made by folks
were meant to bring about a change every quarter.
...b...............................
On Tue, Feb 13, 2018 at 2:55 PM, Nikki Sallustio <nikkisallustio@xxxxxxxxxxx
wrote:
Barbara,
Thanks so much for the feedback and the great comments below. I've been
bouncing a few emails back and forth with Rodney today on the format
limitations, and it's probably best that I include everyone.
I indicated to Rodney that it is very easy to make the few verbiage
changes that the group came back with.
Beyond that, I would, respectfully, ask the Board to get together and
discuss if this format is what you are envisioning, and if the main content
is what you need (long term).
In my professional opinion, (using what I learned through my MBA in
Marketing, and 15 years of sales/marketing experience), there needs to be
consistency on a template, repetitive concepts, and a format, as most
people will visually recognize a consistent "look and feel" of a
newsletter. We don't want to toss something out, and then make multiple
changes to the skeleton of the next edition. It will dilute the
"brand" message and recognition of the piece. It is better to delay the
launch to "get it right."
With that being said, I'm definitely open to the Board sending a format
for me to use, and/or changes (or additions) to the repetitive concepts you
want to see in every issue. I would strongly urge the group to consider
that the piece should not be larger than a 1 pager (using both the front
and back).
Nikki Sallustio
nikkisallustio@xxxxxxxxxxx
610-551-9429 <(610)%20551-9429>
------------------------------
*From:* Barbara Williamson <bwilliamson525@xxxxxxxxx>
*Sent:* Tuesday, February 13, 2018 12:49 PM
*To:* weca-board@xxxxxxxxxxxxx; Nikki Sallustio
*Subject:* Re: [weca-board] Draft Please Review: WECA Newsletter
Hi, again, Rodney and Nikki
I had a chance to think about the newsletter and have a couple of
suggestions this for consideration.
1. think about adding "Sponsor Highlight" section
When each committee writes its blurb, the sponsors of any events held will
be mentioned. I think it worthwhile to do a small blurb on the sponsor for
the 1/4ly. The donor can be told this (free advertising) will happen, and
we can mail a copy of the 1/4ly to each donor mentioned.
2. consider changing "Featured Neighbor" to "Meet Your Neighbor"
...just seems more friendly/neighborly...
Since our President has already been featured (which I think was
compulsory), any of our neighbors can no be chosen. It might be a good
idea to ask folks if members would be interested for the upcoming
newsletters. If there are no takers, the board and committee members can
always be featured while we are gathering other names.
Question:to say non-members (except for sponsors) will not be considered
for the Neighbor column?
3. Will committee chairs be responsible for writing the blurb for their
committees? This is reasonable and can free up the newsletter committee.
4. "Who Are We?"
I like this feature and think something should be included in every
newsletter that talks about who we are. In the inaugural newsletter, it
definitely deserved a prominent place. In subsequent newsletters, consider
using less space.
For instance, have one or 2 sentences about who we are running at the
bottom of the page, in smaller print; for instance have a few words
describing us running at the top of the page under "Neighborhood News",
perhaps in smaller letters. I definitely think it very important to
include the WECA description each time, but in a smaller space going
forward.
Wording to consider: "WECA is a non-profit neighborhood organization
dedicated to promoting the welfare and best interests of the community."
...taken from the bylaws...
Perhaps consider adding "The emphasis is centered on families and
community spirit."
Just some thoughts...
...b................
On Mon, Feb 12, 2018 at 2:16 PM, Rodney Haynie <rodney.haynie@xxxxxxxxx>
wrote:
Attached, please find the newsletter, and below please find comments from
Nikki.
Let's get eyes on this so we can respond to Nikki within 24 hours if
possible.
Thanks.
Rodney
---------- Forwarded message ----------
From: Nikki Sallustio <nikkisallustio@xxxxxxxxxxx>
Date: Mon, 12 Feb 2018 18:58:10 +0000
Subject: WECA Newsletter
To: Rodney Haynie <rodney.haynie@xxxxxxxxx>, Angela Michael
<plans4u@xxxxxxxxxxx>
Please see the attached Newsletter. I think only change I would like
to make is to use a larger WECA Logo on the page, but would need a
high res image to size properly in order to harmonize with the
background.
Rodney - I had to paraphrase on a few sentences in your bio to fit the
page. Hopefully, I still captured the main ideas, but let me know if
you want any changes.
I'm traveling for work the 17th - 22nd, so any changes requested of me
would have to be before, or after, those dates. Thanks.
Nikki Sallustio
nikkisallustio@xxxxxxxxxxx
610-551-9429
--
...b......................
Remember...BRE-E-E-E-ATHE... just... BRE-E-E-E-ATHE...