[webproducers] Re: Question for all
- From: "Darren Himebrook" <darren.himebrook@xxxxxxxxx>
- To: webproducers@xxxxxxxxxxxxx
- Date: Fri, 4 Apr 2008 10:23:25 -0400
I'm sure we have quite an interesting spread of skill sets here, would be
really interested in hearing more about what every one's focus is and their
experience.
My background is interactive production for Advertising, Microsites, online
content(video, animations, rich media), the buzz title for producers in
advertising right now is integrated producer. I qualify for it on its merit
which is jack-of-all-trade type producing but have never really been a fan
of the word "integrated". This usually means you have experience producing
video, print and interactive, a challenge to get all that experience and be
good at them too, its that old problem of becoming "the master of none".
To answer some of the follow up questions, since I'm producing a range of
projects from videos to sites the project management approach varies, as
simple as it is on pretty much any type of project I try to employ the
morning scrum meeting. Its always an effective way to keep up with all the
issues on a project and keep all parties communicating.
I like to do as much documentation as possible, but some projects because of
timing or lack of clarity at the start end up being light on the
documentation, a usual problem with advertising, always needs to be done
yesterday...
Currently I freelance but have worked at a couple large ad agencies, Crispin
Porter + Bogusky, Wieden + Kennedy. I'm freelancing for Teamdetroit and
Wunderman at the moment. I would say thought that interactive producing for
advertising is quite different from interactive producing for software, or
gaming, similar core skills but advertising comes with the whole challenge
of working with an ad agency... a unique experience for sure...
Cheers,
D
On Fri, Apr 4, 2008 at 9:44 AM, Canice Lim <canice.lim@xxxxxxxxxxx> wrote:
> Paul,
>
> Thanks for asking this question - it's been on my list of things to do =
> for some time as I'm really interested to know the general makeup of the =
> group.
>
> I manage a team of web producers and leverage Scrum to implement =
> ecommerce projects. I'm on the side of technical implementations of =
> in-house web projects.
>
> With respect to documentation, we document the stories within our =
> backlog on our internal Wiki app that is linked to from our backlog =
> management tool. This makes feature implementation docs readily =
> available to all in the company. =20
>
> Our commerce platform is ATG Commerce (with mostly all the fixin's) - so =
> our requirements definition range from detailed ones (akin to use cases) =
> to "make this work this way" statements - since the latter requires the =
> team with knowledge of the ATG application to determine the best =
> solution to meet the needs of our product owners. Wireframes and html =
> mocks are definitely also par for the course wherever UI work is =
> involved.
>
> Speaking of Scrum, I am also an active member of the Agile Project =
> Leadership Network (APLN) in New York City and we organize monthly =
> breakfast meetings in mid-town Manhattan discussing all things Agile. =
> For those who are in the area and are interested in meeting others =
> practicing Agile, here's more information www.aplnnyc.org. There's a =
> meeting coming up April 15 focusing on Product Owners.
>
> Thanks,
> Canice
>
>
> -----Original Message-----
> From: webproducers-bounce@xxxxxxxxxxxxx =
> [mailto:webproducers-bounce@xxxxxxxxxxxxx] On Behalf Of Paul Seward
> Sent: Thursday, April 03, 2008 6:52 PM
> To: webproducers@xxxxxxxxxxxxx
> Subject: [webproducers] Question for all
>
> I have a question for all on the list.
> How many of you here are considered Interactive Producers?
> How many of you are considered Integrated Producers/Interactive?
> Do any of you leverage some kind of project management methodology (ie:
> PMBOK, AGILE, SCRUM, etc)?
> What level of documentation do you write/leverage to help plan and
> communicate a project=B9s specifications (ie: Business Requirements,
> Functional Requirements, Use Cases, Wireframes, etc.)?
> And last question, do you work in a major advertising agency?
>
> Any input would be great.
>
> Thanks,
> Paul
>
>
>
>
>
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